Aging Society: A Review of Pension Sites

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With the advent of China's aging society, the website targeting the elderly has started to rise. As the elderly are slightly different in thinking and acting with young people, for example, their thinking may be more stereotyped, the flexibility of their fingers is more sluggish, and their strength and hearing may drop. Therefore, the website for the elderly, in particular, certain characteristics and laws. I would like to provide information services for the elderly site, for example, examine the characteristics of such sites.

First, the name of the pension website

Through investigation, I found that the pension website is named, out of the two lines, one is easy to understand. The easy-to-understand but abandoned by the young Internet community. For young people in the site name, they will try to join the English, trendy and even uncommon vocabulary, while the elderly may not be active enough, pension sites are more popular name. Second, good song welcome. Because pension services may be paid by children, the pension website has a suspicion of catered to elderly children. Specifically, there are several major laws as follows:

(A) to plant names

Named for plants that reflect the attitude of the elderly, it is easy to understand. Ginkgo net is an example to the elderly on behalf of Ginkgo.

(B) to blessing language named

To greet the language naming, such as "longevity", "lucky network" and so on, mainly to cater to the mentality of the elderly.

(C) to the ancient name

Since the majority of elderly people with old age have a certain cultural level, and their children often have a high level of education, and our country has a tradition of respecting the elderly, some websites take the term from ancient times. For example, "respect network" - filial piety: respect for the great respect, followed by shame, which can support. and many more.

Second, the elderly site crowd

(A) Elderly groups preparing for retirement

Elderly groups log in pension sites, mainly for their own or their children looking for pension institutions. As the elderly lack of Internet technology, thinking has also become sluggish, combined with decreased vision and lower finger flexibility. Therefore, when designing websites, taking into account the physical and mental characteristics of elderly users, the website is simple in structure and mainly uses pictures to reduce the number of text readings and enlarge the website fonts.

(B) looking for their parents pension institutions children

Most of these users age between 30 years old and 45 years old, have a more professional knowledge of the network for the provision of information with strong resolution, strong logical thinking. For such people, many web site design, a substantial increase in the information section to reflect the site's professionalism and formality.

Third, pension class structure of the site

(A) site part of a small and fine

Elderly site navigation will not be more than ten, I think this is taking into account the elderly needs for information may not be strong in the past, without presenting a large number of reasons.

(B) site layout is extremely simple

Similar sites mostly used up and down, left and right, so simple layout.

(C) site to the main picture

Elderly sites a large number of pictures, less text description, which is taking into account the characteristics of elderly users.

(D) Web site to static

Elderly sites will not use a lot of dynamic graphics or tedious, trendy website elements, whether pictures or text messages, are static.

(E) trying to guide the user to offline

Pension website does not seem to value the user sticky online for a long time, constantly through various means to confuse users offline activities. The author believes that this may be related to the elderly a short time on the Internet.

Above is my initial view on the study of pension websites, hoping to be useful for making friends of pension websites.

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