Air conditioning Hot Word ranking: energy-saving comfort top Haier two indicators are leading

At the beginning of the new Year, China Statistical Information Service Center (National Bureau of Statistics Sentiment Survey Center) through the 2012 air-conditioning market system Summary and the 2013 Industry trends Analysis, officially released the "China Air-conditioning industry 2012 consumption Hot Analysis and the 2013 consumer demand Trend Report" (hereinafter referred to as the "Report"). Report data shows that Word-of-mouth, frequency conversion, energy-saving, comfort, health has become the 2012 air-conditioning market, the five "hot word", which is energy-saving and comfort tied first. From the brand point of view, Haier air-conditioning by virtue of broadband fluoride-free frequency and other excellent technology, energy conservation, comfort two major indicators of concern. Data analysis shows that 2012 China's domestic air-conditioning market "high growth" stopped, the industry as a whole approached the "consolidation period." This year, the domestic air-conditioning market sales, sales, the boom index of the year-on-year decline in varying degrees. At the same time, the air-conditioning enterprises in addition to face the harsh economic reality of baptism, but also to face the consumer more and more detailed product functional needs. Through the data of the report, we see that in the past year, consumers have been concerned about hot spots, in the TOP10 air-conditioning enterprise brand energy-saving, comfort, health, Brand (Word-of-mouth) four key indicators of concern for the composition of the index, Haier air-conditioning by virtue of broadband CFC-free frequency technology for consumers to bring rapid refrigeration, heating, constant temperature, Low shock and low noise and other comfortable experience, as well as energy-saving 60.5% than the general frequency of low energy consumption, the most important in the user's comfort, energy-saving indicators are ranked TOP10 air-conditioning brand first. With the continuous deepening of consumers ' understanding of energy-saving and comfortable performance of air-conditioning, Haier is leading the attention of consumers in these two aspects, and the gap with other brands will be further widened. For example, in 2012 by virtue of broadband CFC-free frequency technology monopoly market tau Haier Bottle series air-conditioning, highly competitive market, or will be more consumers attention. Reporter visited the store also found that, due to the recent weather has not yet warmed up, rapid heating, constant temperature and energy consumption, such as the energy-saving comfort is still to go to the store to buy advice to purchase the most important elements of consumer concern. A consumer who is choosing air-conditioning for his new house said to reporters that his home is a large living room size, which makes the home looks spacious and bright at the same time, want to choose a can let the whole open space to achieve comfortable temperature air-conditioning, difficulty also increased. "The day before yesterday friend and I recommended Haier Emperor bottle air-conditioning, I just learned today, feel its precision control mild 1-minute cold, 3-minute heat is quite good, should be able to meet the family's needs of temperature, and its appearance is particularly designed, and the previous air-conditioning is very different, put in the living room is very beautiful atmosphere. "The professional analysis of market data through the China Statistical Information Service Center reveals that in 2012, the air conditioning industry concerned about the Internet users, pay attention to the performance of air-conditioning comfortable experience (hot, fast, accurate temperature control, mute, etc.) of the netizens accounted for 76%, the main comfort of the air conditioning brand, market share significantly increased. And from the trend of data and trends can be predicted, 2013, the pursuit of comfort will be a large extentis still the first choice for air-conditioning consumers. Especially the important technology that can realize air-conditioning comfort--the innovation and development of frequency conversion technology will be paid more attention. In this respect, industry experts also pointed out that today's consumer demand has become the industry, brand innovation and research and development of the leading direction, to meet consumer demand for products can be in the market competition to get the opportunity. And from the air-conditioning industry, to meet the current user's most concerned about the comfort, energy saving and frequency conversion requirements will win more recognition. Haier has long been to provide users with the best quality experience for the brand development concept, from the production of China's first inverter air-conditioning to the current Emperor Bottle series of achievements comfort air conditioning king, Haier air conditioning through the continuous excavation of user needs, to seek a breakthrough, this is Haier has become the most consumer-focused energy-saving comfort of the root causes of air-conditioning.