Alas: "Blue sea" industry leader

"Blue sea" lure businessmen to seek wealth, capitalists seeking.　　Markets are a preferred condition for business and capital entry, as in any industry. According to the Chinese Women's Jewelry market survey, China's female jewelry market share of less than 5%, while Japan reached 98.2%, Thailand is 68%, Hong Kong is 54%, Singapore is 48%, Malaysia is 47%. 2005, the consumption of female jewelry in the world more than 140 billion yuan.　　According to experts estimates, 2012 China's female jewelry share will be increased from the current 7% to more than 55%. Another data show that in 1.3 billion of the population of China, there are 500 million women with express jewelry consumption, female supplies consumption rate is increasing by 19% annual growth rate. If the average person spends 200 yuan a year, the annual consumption will exceed 40 billion yuan.　　According to industry experts statistics, up to 2010 years about 180 billion of the market capacity, no less than clothing, shoes and hats industry. "Such a big market, and the current industry is the ' blue sea ', so many companies scramble to enter the industry is not surprising."　　Ye Goofu to the "Global finance" reporter analysis that the current China's jewelry market, in addition to foreign well-known brands into the outside, there are thousands of large and small local enterprises in the competition. 2007, the British famous jewelry chain brand Joyce Jewelry after two years of inspection, to join the way to enter the Chinese market. According to the "high-end quality, midrange price" for the market positioning, the tentacles extended to Beijing, Shanghai, Guangzhou and other first-tier cities.　　ZARA, H&m is relying on the advantages of clothing, clothing ornaments into each of their stores. Prior to this, 1995, Xinguang Group Chairman Zhou founded Xinguang Group, became Yiwu 3,000 jewelry enterprise leader. In the 1998, Rai Jianxiong founded popular beauty and became a "hair ornaments" alligator.　　As of April 2008, the company's popular U.S. brand has been in the country 27 provinces, 4 municipalities, 399 municipalities have more than 1600 stores, Japan also opened a popular beauty stores. 2009, not only the enterprises exerting force, the policy level also put the ornament industry as the choice object to enhance the regional competitiveness. In the early 2009, the popular jewelry industry was listed in Zhejiang Province 21 industrial Cluster transformation and upgrading demonstration zone. Yiwu government to the Jewelry industry transformation and upgrade attaches great importance, set up by the city Economic and Trade Commission and Zhejiang Jewelry Industry Association composed of research groups, in-depth discussion of the formation of "China Jewelry Industry Group" problem, proposed the establishment of Group research and Development Center, the use of unified brand, the establishment of domestic and international marketing network　　Yiwu existing jewelry enterprises to integrate. In Shandong Province, Qingdao Chengyang District Government set up a special jewelry office, to increase the support for the jewelry industry.　　In order to promote the upgrading of local jewelry industry, 2008, 2009 for two consecutive years by the government led the holding of "China (Qingdao) International Jewelry Festival and Jewelry Exposition", 2009 years Qingdao Chengyang by the Chinese Jewelry Industry Association awarded the "Chinese Jewelry jade jewelry characteristics of industrial base" title."Foreign jewelry into China is mainly dependent on their main industry, belonging to the accessory, and not as a long-term strategic goal." But the domestic jewelry enterprise, although enters the Doorsill low, the competition is increasingly intense, but now becomes the scale very few, concentrates the profession the company to be very little. So in terms of competitiveness, it's not a shock to ' oops '.　　"When it comes to competing questions, Ye Goofu is confident. Indeed, China's jewelry enterprises as a whole there is a lack of scale, a relatively single species, and the appearance of the image is not clear, such as "Short board." Individual operating small jewelry shop cost is higher, the goods are less, more lack of fashion forefront of the product line, so the vitality is weak.　　Have a national network of manufacturers very few, can set up their own offices for market development is rare.　　This provides an opportunity for foreign enterprises to enter China, but also becomes a difficult problem that many enterprises in our country need to solve. Raise your left hand. "Although the jewelry industry in the future has a good momentum of development, but China's jewelry industry there are still some deep problems to be solved: such as the construction of brand-name enterprises, scale enterprises. "A close analysis of the global finance reporter was made by an industry observer, Zhang." Earlier, a considerable part of China's jewelry enterprises in the stage of hand-workshop, low technical content, creative ability, basically imitation-oriented, lack of development potential.