All aspects of the exchange link

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Exchange links can also be called Friendship Links, reciprocal links, such links can be complementary resources, two of simple ways of cooperation between sites, in the other site to place pictures or text, set hyperlinks, so you can achieve the purpose of mutual promotion.

Exchange links are significant, it is a form of external links, its meaning summarized as follows:

One: You can improve the ranking of keywords, in the search engine keyword ranking algorithm, the external link in the anchor text as a judge of the main content of the site is one of the important basis, so in the exchange of links, the general use of the main keyword as a link text, the purpose is to make this keyword ranking to improve.

Second: Increase the outer chain. The exchange link itself is a form of outer chain, so this is to increase the chain is good, when the search engine more and more important, the advantage of the exchange of links is not the number of visitors can bring to the site, but also to make the search engine more included pages, improve the weight of the site, and ultimately to the site to upgrade the keyword rankings, Get more traffic.

Third: Increase the flow. Exchange links can improve the traffic on both sides of the site, in the previous search engine is not developed, the user is often through the bottom of a site link to another site at the bottom of the link to know another site, but also to the site to bring a certain amount of traffic.

There are many ways to exchange links, but the exchange of links to the standard is more unified.

1. Exchange site to have relevance, this is the most important, two of the exchange between the content of the site to have links, do not sell fruit site link to the real estate site to go, this is unscientific, select the site to comply with two points, or content complementary, or similar content. Novice in the exchange of links often do not notice to have relevance, just blindly looking for the so-called high weight, high PR site, such a site may not be helpful to your site.

2. Look at the quality of the site, the higher the quality of the site, the role of the exchange link will be greater, but this quality is not simply from the PR value, you can judge from these aspects of the quality of the site is good or bad.

3. See Aiexa rankings, because the site may exist cheating, but this look can still be ranked as a standard, ranked good site may not have the flow of bad rankings of the site must not flow.

4. See PR value. PR value is Google updated a few months of the site weight, but now most of the SEO targeted Baidu, so the PR value can be understood. PR value of the higher the better, usually 4 of the PR value site is good.

5. See popularity. The popularity of the site is also very important, the popularity of the site refers to those in a certain industry in the top of the site, if you can get links to these sites, will naturally get better exchange links effect.

6. Look at the Web page snapshot time. Snapshot time refers to the Baidu in a certain period of time to a Web site data collection, the next update will be together with the collection time update. The more frequent snapshot time, the higher the quality of the site, a Web site snapshot of the long period has not been updated, so it is conceivable that the quality of the site is not good. Generally speaking, the quality of the update time is better in three days.

7. See the number of pages included. The more pages included, the richer the content of the site, the better the quality, and vice versa.

8. See the site's export links, a site on the outside of the page export links more, each link to get less weight, so in the choice of link target to pay attention to each other export the number of links, in practice, each site less than 10 links better.

9. See the health of the exchange link partner. Link partner refers to a Web site links 3 points to the site, then these 3 sites is the site's link partners, for search engines. The health of the link partner is judged by the quality of the site is a standard. If the link partner has been punished for cheating, it will lead to joint and several liability, linked to the site will be punished.

10. Exchange links to have stability. Usually, the longer the link exists, the better, at least for more than three months, which can also be called a good link.

Ways to Find Links:

(1) Search engines are available. Use search engines to find sites related to their own sites, and then contact each other for communication. Search engine to find most of the site is relatively strong, but also a higher health site, ranked in the first 3 pages of the site is also better quality, is worth exchanging.

(2) through the classification of directories, site navigation station to find the way to high-quality sites. The common navigation station has hao123,265 navigation and so on. Webmasters can use these navigation sites to query high-quality exchange link sites.

(3) through the link Exchange platform to find. This is a relatively novel approach. Here you can publish your link to the website address, leave contact, waiting for someone to contact you, you can also through this site to find the right link to their own site.

(4) Exchange of similar websites. Contact them by looking for competitors ' similar sites and exchanging links.

(5) Through Webmaster Forum Webmaster Group. Domestic well-known webmaster forums, you can register a new account in these forums, leaving to exchange the website address, contact, etc., here can also find a large number of linked sites. Of course, pay attention to distinguish the site good or bad.

Exchange links as an external link building is the most commonly used method, as a webmaster we should be familiar with these exchange techniques, flexible use, looking for excellent exchange links. This article by love and Le http://www.ahy.org.cn/original, reprint please indicate the source.