All-peak Express type Electronic business-type rise

Express Industry "Dark Horse" full peak Express in the Spring Festival before and after the High-profile announcement of 3 investment institutions 200 million yuan capital injection. The company, which was founded in 2010, was able to gain capital, in addition to the big environment, and its own uniqueness. It is understood that the full peak express access to capital support has begun to fully enter the market, and plans in the next 3 years to the daily average of 1.5 million ~ 2 million pieces.

Business Not moving system first

Investment is to cast people, for the full Peak Express is also so. Founder Chen Gahai has many years of experience in the express industry, is the most valued by the management. In the early years, Chen Gahai in Shentong Express small contract area, and then job-hopping to the Tong, responsible for Shanghai business, and then transferred to Beijing in the North China market.

2010, Beijing Qualcomm was Shanghai headquarters, Chen Gahai resigned after the resignation began to create a full peak Express. Many years experience the biggest advantage is that you can do some homework based on the original industry experience, for example, at the beginning of the venture, the whole peak of more attention to information construction to ensure the stability of services, this and the electric business enterprises are similar. As the main customers of the full peak service is the electrical business, therefore, the systematic control of the supply chain process and management methods become its entrepreneurial genes.

"With the rapid development of the Internet economy and E-commerce, the Chinese express market is becoming more and more competitive, an outstanding courier company must have a very high level of information." To this end, we have introduced a former IBM Logistics information management team to the company to do information systems research and development. "Chen Gahai said.

In Chen Gahai view, at present all express companies have paid more attention to information technology means, but the first generation of entrepreneurs have lagged behind the management tools. Although the first generation of entrepreneurs introduced more information systems, but they rely on experience to manage the company. The whole peak from the beginning of the system, but also pay attention to the data analysis, and from the data to find problems, digging potential.

This is in fact also with the full peak Express business model of the progress. At present, the whole peak is vigorously into the network shopping business, need a strong information system to support. Chen Gahai said: "With the development of the company, the future will be and more electricity, suppliers in information systems to carry out strong cooperation, relying on express platform, to provide customers with integrated logistics supply chain solutions, the current other courier companies basically do not have this layout. ”

In fact, "four to one Tatsu" has already occupied "Taobao pieces" of the half, with state-owned enterprises in the background of the EMS in 2012 to reduce prices, to infiltrate the field of electrical Business Express, in addition to specialized services in the vertical electric dealer's home urgent delivery. Therefore, it will take some time for the whole peak to squeeze into this already crowded market.

Chen Gahai: Full Peak and "Four Tong Yi da" from the business model, there is no significant difference, express companies do is these things, but, to see who can make every link and details to do better, the price is relatively higher, and the Customer Express Company is a comprehensive rating.

It is understood that at present, the whole peak has been with Amazon, easy to hear, Taobao and other electronic business platform on the business to reach a cooperation. Some of these customers rely on the accumulation of the original contacts, some are the development of market personnel. At the same time, the reporter learned: in the whole peak of 2013 years of business strategy, on the one hand to achieve total expansion, on the other hand will be placed in the important position of business, planning to increase the proportion of business to 20%~25% to ensure that the company's profits.

In fact, the online shopping market because of fierce competition in the profit has been very low. Chen Gahai that, "the net buys a piece to express the enterprise to be like the chicken ribs, eats tasteless, tasteless." However, if you can gather a large number of express delivery companies are still very attractive. and increase the proportion of business parts, it helps to optimize the customer type, improve the express charges, so as to improve the profit margin effect. ”

To direct business Thinking management franchise

One of Pang's investors, Wu Zhaoyang Capital chairman, said that the full peak of the market advantage and management model closely combined, is one of the key factors for its success.

According to the plan, 2013 is the whole peak full force of the key one year, by the end of 2013, the entire peak set target for the grassroots outlets reach 2600~2800. However, by the end of 2012, the entire peak nationwide network of more than 1900, which means that within a year to add nearly thousands of outlets. For the construction of these outlets, the whole peak mainly to take the mode of joining. Chen Gahai said that only the franchise model can make the network expansion relatively fast.

"At present, the full Peak Express network, 20% is Direct Battalion, 80% is to join." We will take the difficult place in the future, adopt the Direct battalion mode. "Chen Gahai said, such as the northwest, Beijing two ring, these are difficult to" bite "the place, or customer service is difficult to ensure that the place, so will take a direct model to ensure customer service stability.

However, the franchise model will also cause financial problems and management difficulties, in this respect, Chen Gahai said, the whole peak of management model is the capital, is in the full peak using the "direct management to manage the franchise shop." Therefore, the control force can be improved, the main management means is through some technical means to achieve.

However, "not only direct battalion can manage well, join the business model is the essence of profit distribution, only through the distribution system to let franchisees clearly know where the profit point, franchisee will agree." "Chen Gahai said.

The whole peak is not only the money, but also to manage people, the franchise staff are all headquarters unified deployment. such as the introduction of a personnel rationing system, strictly regulate and comb the network personnel and vehicle allocation situation, at the same time in the establishment of the national three-dimensional control system, the new network Management center of the "franchise management department" to strict supervision, support the standardization of the new network operation, as well as through the optimization of the network has joined the rectification scheme to comprehensively monitor