Amoy Search with the force of the picture shopping searching, sounded beautiful said the "death knell"?

It is time to pay attention to the start-up companies in Hangzhou "Amoy search". The company recently began testing mobile-end apps for "Looking for God's horse": Install this app users, see the right goods-regardless of the electric Dealer website merchandise, other people's clothes, or magazine pictures, movie star image, etc., as long as the smart phone to take photos, you can easily find similar to buy clothing, And can be in each big electric business platform to search parity.


This is not a simple app. From its function is not difficult to see, Amoy search through the forefront of the image searching technology applied to the specific scene of the electricity merchants shopping, to provide users with a "picture to find goods and real-time parity" of the network to buy a new way.


it behind the ambitions and the impact of the industry can not be underestimated: since 2009, with the development of the electrical business, with beautiful said, Mushroom Street as the representative of the "read map shopping" site rapid rise, in just a few years, this "Pinterest China mutation", has more than 30.


However, with Amoy search for the "picture shopping search" model of the birth and development, we can not foresee, such as Beautiful said, Mushroom Street as the representative of the domestic reading map shopping site, may be about to suffer a wave of fatal shocks, the electric business shopping area of the big shuffle may be in sight.


time to return to this June. Image Search Sao Search to its browser plug-in products-Amoy Search Assistant (Amoy) users to provide in the beautiful said scene under the service, beautiful said CEO Xu Yijong unexpectedly greatly stimulated, in micro-blog, said: "We have 1.4 million active users on the wireless, waiting for the rogue to about". At the end of the microblogging Xu Yijong @ Amoy Search official microblogging, and in more than 10 minutes later, Xu Yijong issued a micro-blog said "when the dog bit."

Why is
Xu Yijong so rude? As a top student at Stanford, he was not such a rash person. So why?


to answer this question, we might as well look at the pattern differences between the two.


As we all know, beautiful said, Mushroom Street Core module is from the Pinterest picture waterfall flow, to the domestic wearing a share of the coat, in fact, is the editor recommend beautiful merchandise pictures to stimulate user shopping portal mode. and Amoy search mode is a picture shopping search, the user through the image of the way to find goods, from the editor recommended that users can freely search according to their own needs. It can be said that this is a kind of iterative subversion, this subversion, in the year of Google Subversion Yahoo, Baidu Subversion portal, when the user to obtain information to maximize the release of the demand, the vast majority of users have gone to search, search nature also replaced the portal to become the largest flow of Internet access. In the shopping field, there is the same reason. Taobao, the vast majority of traffic in search, a small number of traffic in the stroll. In the Air Ticket hotel field, where to go into the entrance. Even app distribution channels, whether Baidu, 91, or 360, more than 75% of the traffic is in search. Therefore, Amoy search set off a wave of pictures, is bound to make reading the beauty of the shopping model said that they are injured, and even experienced the catastrophe of historical change. Because Amoy search not only has more personalized pictures than beauty said the ability to find goods, but also in Yu Ying search has a hundredfold in the beautiful said merchandise data set, can more easily help users find cost-effective goods. In other words, beautiful said mode, it is likely to become a subset of Amoy search.


So, Xu Yijong anger, the gaffe, in fact, it is not difficult to understand. Amoy Search through the forefront of the application of image technology to the electrical business of the specific scene, to provide users with "picture looking for goods and real-time parity" of the online shopping new way. And this, for the beautiful said, Mushroom Street, these domestic electric buyers shopping site, it means that the emperor's new clothes were exposed. Users installed Amoy Search Assistant (Amoy), in the beautiful said the site will find a large number of goods are only beautiful picture coat, the price is very poor.


In fact, the image search is extremely challenging, the market scale is huge, has been the direction that Google invests heavily, in the domestic, Amoy search leads this domain, the cumulative use of users over billion, commodity data scale hundreds of millions of. At present, it has formed a "Amoy search main station (image search engine) Amoy Search Figure Search Assistant (Amoy page plug-in) find God Horse (APP)" Product layout combination; from the PC to the mobile phone, "picture looking for goods", see can be found, it is not difficult to see Amoy search full force ambition: on the PC, users can install browser plug-ins, Visit all kinds of shopping, guide site, even after fashion, women's sites, in the Web page pictures, you can quickly provide "pictures to find goods and real-time parity service", to know that most of these sites are read map traffic; users want to see more search results, or do not install Plug-ins, You can go to Amoy search main station paste merchandise URL or merchandise picture URL or upload pictures to achieve fast image search. On the mobile phone, not only can help users to search, compare the mobile end of the product to see, but also can be photographed quickly "picture looking for goods." And, whether it's on the PC or the mobile side, you can share what you find in the social media (Weibo, micro-mail, etc.) you use.


that is to say, Amoy search basically covers the net buys the user each may see after the purchase desire life scene. Also, Amoy search offers browser plug-ins and app's convenient way, the user's use of the threshold has also been reduced to the lowest. Directly omitted the beautiful said such a community transition, provides a very efficient shopping guide to recommend the pretext. Below, we can use several scenarios to explain:


Scene One: When you are watching TV or magazine, see First Lady * * * at APEC summit wearing "sarong" outfit, very like, but do not know how to search, where to buy? You can take the news footage through the mobile phone, and then use the Amoy Search app for the same or similar paragraph, and then determine whether to buy.


scene Two: When you are in micro-blog, space to see the photos of users, found his windbreaker is very type, want to buy a similar, then you can go to Amoy search site, paste the photo URL or upload photos, you can quickly search similar windbreaker.


scene Three: When you are shopping online, want to look for similar clothes to see, or afraid to buy expensive, want to find the same ratio, you can install Amoy Search Assistant (Amoy), and then visit this shopping site, in the merchandise picture, you can easily see a lot of the same paragraph, and the price ratio may be higher shop, plainly shopping.


from the above three scenes can be seen, in the application process, Amoy Search as a tool into the user's real activities, "WYSIWYG" can also be compared, the whole process tightly around the real needs of users, so that users find the shortest path, and, to provide more results to choose the user to buy the best.


, in contrast, is the core model of beauty and Mushroom street, in fact, relatively simple, the industry has a summary of the article, that is: "Integration and optimization of the classification of the product layout, through the guidance (interface layout and talent recommended) to buy for the electric business platform to bring traffic, and the electric platform splitting a model."


at present, the beautiful said that the basic to a certain age of women's clothing shoes and hats mainly-open beautiful said, Mushroom Street homepage can be at a glance. This is because these categories are most likely to facilitate the desire to purchase through visual communication; Secondly, these non-standard products, users also need a tool or platform to help them comb information, provide references--from this point of view, beautiful said mode, although also for users to take a certain value, but very limited, This is also restricting the beauty of the further development of the congenital bottleneck.


For example, Beauty said that his model "away from the money recently", in essence, its task is to guide the electric business platform, facing the electric business platform, rather than users. Beauty said and electric business platform, sellers there is a relatively direct interest, the latter pay, beautiful said to take money for marketing. Therefore, the beauty of the "recommendation and guidance", it is very likely to mislead and obscure the real needs of users. Because, these platform's editorial recommendation logic, is pays the seller and the electric business platform's benefit for the criterion, only then for these sellers to bring more traffic, the beauty said can make more money, the user demand instead takes a backseat.


second, beauty, such as shopping guide site is to increase the user time cost of the community media. Generally, users often use no more than 3 social tools (QQ micro-credit microblogging), a lot of beautiful users because they want to go to the community to see the recommendations and cost-effective, rather than adhering to the community, which means that he does not regard beauty as a social relationship aggregation, but a tool.


through contrast is not difficult to find, the model determines the product and user Services, "the end is the user demand-oriented", in fact, it is beautiful to face Amoy search when the largest short board and the core disadvantage: beauty is essentially based on the demand for business, on the basis of its profit model, The relationship between beauty and the real needs of the users is even antagonistic; in the user value, the beauty of the editorial recommended mode, more like a catalog, can not Shang search the same direct user personality needs; second, the price of transparency, beauty said the goods appear behind the interests of the link and Amoy Search the price of the mechanism to make information more transparent. From the user needs to meet the degree and provide users with the best possible results, two aspects of beauty said the model is backward Yu Ying search.


So, you will also understand, why in this June, beautiful said CEO Xu Yijong will be for Amoy search in micro bo burst "foul language." Obviously, he began to perceive his own crisis, but by the model and the core technology, when the sniper weak, can only be addicted to the mouth.


era is always not the change of people's will, picture shopping search tide came, can be foreseen, a revolution is inevitable, is subversion or solid step? Let's wait and see!

Author: Lu Ling zi cun, micro-letter public Number: Book guest (search Shukewenzhai), focus on new brand and marketing thinking.