An automobile supplies Foreign trade website promotion plan experience share

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The Foreign Trade website and the domestic website promotion has what different place, I thought mainly is the language difference. The English website promotion difficulty will be bigger, the promotion step and the way should not all dozen different, here is how I do obdchina this site to promote a little plan it, this is just a preliminary idea, how to improve and promote the specific Cheyne step to explore and summarize, said the bad, just as a smile.

First, the Website service object (product service object) and the product characteristic analysis: Obdchina is a foreign trade type website, the service object is the foreign individual, the repair shop, the locksmith. The specific situation remains to be analyzed, mainly to provide personalized support for specific users.

Ii. keyword Analysis and collection

ok558 think to build a successful auto parts site, the first to select a good site keyword, ok558 selected keywords have OBD scanner,obd2 scanner,mileage correction,auto tools, Later, the company added a few, ok558 think the homepage keyword not too much, have so two to three can be, lest the weight is excessively dispersed.

1, the collection of automotive supplies keywords and the establishment of key libraries and categories (these OBD scanner,obd2 scanner,mileage correction,auto diagnostic tools keyword in accordance with the competitiveness and heat to cent), Determine the heat and competitive nature of the keyword.

2, the keyword layout (home put pan keywords, column page competition slightly larger keywords, the content also put a small competitive long tail keyword), do a good job of keyword link library to optimize the site.

3, note the key words in the plural, case.

3, competitors use those keywords.

Third, competitor analysis

Obdchina Site Competition is many, because the site's products determine the breadth of the opponent. Company is a foreign trade-type company, similar car products a lot. There are platforms from Alibaba, websites from the company, and they are very familiar with their own sites. So it's important to analyze competitors. Analysis of competitors, mainly from the following to analyze: Web site architecture, keywords, keyword location, tags, friendship chain, the number of backlinks and local, channel, whether there is a new profit model, site content and typesetting.

Iv. site Optimization

Site optimization is mainly in accordance with my other article to do, this article is called "Five E-commerce site SEO optimization Summary", but now there are some new views of it, there is time for me to write out some new ideas. Therefore, the optimization in the station is skipped.

Five, site optimization outside the station

Obdchina is an English website, so the optimization work outside the station for the English level is not good enough for me, is a challenge, who called me English only get a four grade card. English website is best to go to the overseas website to optimize it. OK558 wants to do some work in the following directions.

1, friendship chain should be exchanged with English-language websites-pay attention to each other's links (how much, with whom, the form of cooperation links, the stability of the other site)

2, aiming text link--in the promotion of local promotional links text ads, the best ads with OBD scanner,obd2 scanner,car key locksmith,mileage CORRECTION,BMW key,car key programmers,t300 Key Programmer,car Diagnostic Tool,auto diagnostic tools and other keywords.

3, Address directory submission (Site Directory search, navigation sites, network favorites, industry-wide Web sites, regional organizational sites)

Vi. promotion methods and channel construction

Early use of mass mail, blogs (domestic and news, foreign), forum (foreign, domestic-Pacific car) promotion, the keyword optimization order to optimize the competitiveness of small and popular search keywords, and then optimize the medium competitive keywords, and finally optimize the competitive large generic keywords.

Late: Channel construction, to the product sales area related to the industry site

VII. Plan Implementation Plan

Prophase: Mainly to adapt to the search engines, the right amount to do keyword promotion, the need to pay attention to the dispersion of the link, nature and relevance, can do a good job of submitting sites to each address directory, can be a large number of mass mailing promotion (do a good job in the mail for Yahoo's optimization work) Familiar with the habits of potential customers. Promotion places: forum, blog, SNS.

Mid-term: a large number of software mass, pay attention to the content of the Web site relevance.

Long term: Repeat medium-term content, and do a better job of expanding channels

Early and late work content and customer browsing habits combined to achieve optimal, adhere to the regular Web site update (schedule to do later) these will be in the SEO team to build a paper, the article has been written, has not been published. Finally do the promotion step content programming, standardization

Viii. Effect Analysis and summary improvement

Flow source analysis, keyword source analysis, regional source analysis (Obdchina site type decision), customer viscosity analysis, time analysis, browser age level analysis, grasp the search engine crawl update time

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