An example to explain the SEO strategy of enterprise webmaster tail words

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Want to run a corporate website, can not rely on a few main keywords. Enterprise website needs traffic, so we must dig more long tail words, make a feasible enterprise webmaster tail word SEO strategy. Maximum access to traffic, in fact, a number of corporate web site several main keywords to the flow of small. The author of a customer site is that we are aware of a site's main traffic or from the long tail keyword.

First: How to dig more long tail words?

For the enterprise station, we can only rely on products to combine long tail words, of course, from search engines and competitors can also find a lot of meaningful long tail words. But the number of long tail words is far from enough, we need a lot of long tail keywords, and then choose a more useful long tail words, that is, the most likely users search the words. The following figure:

Figure 1:100 Degree of related search

Look for long tail keyword believe it is not difficult for everyone, Baidu know, Baidu Drop-down box, Baidu related search and competitor website can find a lot of keywords. Then we have to learn to combine long tail words, such as: The author of this about wire and cable enterprise station, wire and cable There are many classifications (power cable, mine cable, computer cable, etc.). Baidu related search from the image of the extension can get a lot of long tail words: Mine cable prices, what is mine cable, computer cable price, what is computer cable and so on.

Second: How to rely on long tail words to bring traffic to the site?

Here to be divided into two parts, one is the layout of the long tail word, the second is the drainage outside the station, mainly the use of Baidu's own products to lead the flow, such as: Baidu know, Baidu Experience, Baidu Encyclopedia, Baidu Library. 6.28 after the big update Baidu and improve the weight of their own products, especially Baidu Library and Baidu experience:

Figure II: Baidu Library ranked more than the Zac Blog

The author search several keyword words, found that the first page does not have Baidu experience, now appears on the first page. Baidu improved Baidu experience and the weight of Baidu Library, we can make good use of these two points. More about the long tail of the word Baidu Library and Baidu experience, such as: to share some technical articles and product use considerations. Baidu Library and Baidu experience of the chain effect may be very low, but as a good primer flow. As for the station inside the long tail word how to layout, is nothing but product page, product catalog page, news information page, here I do not wordy.

Third: How many long tail words to promote?

SEO The first step is to choose the words, then is how to promote these long tail words. The number of long tail words is very much, although the competition is very small, but so many long tail words how to optimize it? For some very unpopular long tail words, as long as the weight of the whole station to promote, long tail word ranking will also be very good. And for some competition medium small long tail word, may layout in the Enterprise Station catalog page, the catalogue page also needs to do the outside chain construction and the inside chain layout, especially the enterprise main product. Can be made into a topic page. Focus to do optimization, such an enterprise station optimization is more energy-intensive. Suitable for the SEO team operation, the individual is unable to do, on the Enterprise station optimization of various issues, welcome to communicate with me.

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