An important link in search engine marketing (internal optimization of the site)

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Search engine marketing of the important link-SEO (internal optimization chapter)

Search Engine Marketing has two very important links: 1, Baidu Promotion 2, search engine camp optimization (SEO)

This said search Engine camp optimization (SEO) is not to use some cheating, illegal means to deceive search engines, to obtain short-term rankings. But to analyze, understand the working principle of search engines, from the perspective of user experience to adjust the site, the operation of the site, so as to obtain a benign natural ranking (Baidu snapshot).

The following are divided into two categories: internal optimization, external optimization, to explain the SEO:

Internal optimization

1, Website design: Try to avoid, less use flash, the site has a large number of flash will greatly reduce the speed of access to the site, you can imagine even if it is a very beautiful site in the lack of patience of the netizen before 30 seconds or longer can not open, the site is no one is willing to wait. From the point of view of the site optimization, Flash is not a point of benefit, the most failed is the important category of navigation into the flash inside, because up to now there is no search engine can understand what Flash animation is. The picture is the same, the site can use text to explain the place do not use pictures, use also have to slice the picture to the smallest. Web design to meet the general human aesthetic standards and browsing habits is the most basic requirements.

2, page Standard: Try to use Div to layout the website, use Div will make the page code more concise will make the website visit speed to be promoted. Also because of the simplicity of the code so that the search engine can quickly and accurately know what the content of the page, so as to determine what the key words. CSS, JS and so on all can do contain files of code do not let them appear in the page.

3, url static: Dynamic URL is such a www.xxx.com/show.asp?id=113&smallid=344 static URL is such: http://www.ynsem.cn/baidu/yunnanzenmezuobaidu.html

4, the URL contains important key words: www.xxx.com/yunnanlvyou/daguanlou/1.html Note: yunnanlvyou is the meaning of Yunnan tourism, Daguanlou is the meaning of grand building

5, URL level division: www.yunnanlvyou.com Greater than www.xxx.com greater than yunnanlvyou.xxx.com greater than www.xxx.com/yunnanlvyou/greater than www.xxx.com/yunnanlvyou/index.html greater than

Www.xxx.com/new/2008/7/1/yunnanlvyou.asp?id=100&smallid=33

Note: The domain name related to the site is better than the domain name unrelated to the site theme, root domain name is higher than the 2 domain name, 2-level domain name weight is greater than the directory level, directory-level address weight greater than page-level address, page-level address weight greater than dynamic or directory too much address

6, Title: Each page must have a different title, the title to fluent, short contains 1 to 2 text related to the key words. Homepage title for core keywords such as: Yunnan seo | We are committed to Yunnan Network Marketing to provide power!

7, description page Description: Each page should have a different page description, the page description to be simple and fluent, the description should be appropriate in the text related to the key words, 1 to 2 times.

8, Keywords page key words: Each page must have a different page key words, key words to be related to the text, 1 to 2.

9, internal links: For example, your location: Yunnan seo-Search engine optimization _fcksavedurl= "/seo/" > seo "-article title;

The previous article, the next one; this class is related; Hot recommendation;

10, the text of the key words: density should be controlled between 3% to 8%. The following labels should be used

Body Title

Text sweep

Cable Connection

Use ALT to describe an important link in a keyword picture use the title description

11. Sitemap

12, check the link, exclude dead link.