Analysis of the intention of the rain forest wind to acquire cntv.com

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

May 4 18 O'Clock Xu Rain forest Wind CEO Railing Maple on the QQ Weibo posted a message: "CNTV." COM home! Thank you for your help! ", the news immediately aroused heated discussion in the insiders. Most people focus on the purchase price and the intent of the takeover and whether CCTV will buy the topic. Before this, the rain forest wind on the acquisition of Qq.net, Xp.com, 115.com, 15.net domain names, prices are in 100,000 digits above. From the Railing Maple wantonly acquisition of domain name behavior was spread, not only another rain forest wind brand by the industry's attention, but also attracted the attention of venture capital.

cntv.com domain whois screenshot

The intention of rain forest wind to borrow the domain name pry touching pulse relationship

Site construction of the house of speculation, rain forest wind high-profile acquisition of domain names, and will not be like the ordinary farmers as a mere investment for sale. From the forest brand diversification of the road, the acquisition of domain names are for strategic needs. From the domain name investment theoretically speaking, Railing maple hand domain name All are hard currency, if the sale of basic steady profit, but Railing maple so not bad money to acquire a large number of domain names, should not be to earn this little penny, must be good that once sold, the rainforest is actually doing is a loss of business, if we can analyze the rain forest acquisition is who, May be able to see why the loss, the following must come together, only a personal point of view:

1. Acquisition of xp.com domain name object is operating system software industry giant Microsoft

If people who know the history of the rainforest will know that Railing Maple's success because of the early modification of the XP system, but also because XP changes to the end, see the tomato garden fell down, the other rainforest development quickly transformed into Internet applications. Now the rainforest does not do XP changes, the independent development of Linux platform based open source operating system, and innuendo to use the acquired back xp.com as a springboard to the official website. The trick is not to kill Microsoft, it can be said that the rain forest stepped on the shoulders of giants climbed the giant's head to see the scenery, we see Microsoft in the development of the Internet has nothing to do, so Microsoft has always been not keen on the domain name, otherwise a search engine should not find a "bing" (Must be good and bing the difference between a word, hehe). Railing Maple really from where to fall, from where to climb up, this spirit seems to be to prove that the rainforest can be modified from the ability to have independent research and development, Railing maple to slowly shape the rain forest wind real corporate image, the past is just play, now to really big.

2. Acquisition qq.net Domain name object is the Internet application domain giant Tencent

Tencent has always been the public enemy of the Internet field. Rainforest now the development of 115.com products and Tencent Search, mailbox, network has similar user groups, we can hardly say, with software research and development capabilities of the rainforest will be in the future to look at the browser, players, online anti-virus and other applications. But the rainforest now to catch netizens, to do the most basic flow of Internet applications, that is, search engine (115.com) + URL navigation (114la.com) + resource Download (xiazaiba.com) combination mode. Therefore the rainforest urgently needs the flow to import, chooses buys the qq.net domain name for the 114la as the flow import, then by 114la flows the traffic to other project website to go up. Although we can not get accurate data to explain how much traffic qq.net can bring to 114la, but according to the domain name investment experience, qq.net belong to qq.com typo domain name, on the basis of COM traffic, typo traffic is also considerable.

3. Acquisition cntv.com Domain name object is television media domain giant CCTV

Railing Maple in the video industry into more stringent state supervision of the acquisition of the cntv.com domain name, because we know that all video sites are likely because of policy and crisis, but only cntv.cn is never inverted Chinese network TV, who let it behind is a powerful CCTV as backing. Even if the rainforest is conditional on the transfer of cntv.com to CCTV, so also with the CCTV to pull on a point of cooperation, fell a patriotic reputation, this is the image of the rain forest wind and earn enough face, but also earn contacts. Good relations with the media, is a business development of the most important strategic link, for example, Taobao and Hunan TV has reached a strategic partner. Perhaps one day, Railing Maple's entrepreneurial story will appear on CCTV is not surprising, cntv.com can serve as a bridge between the rainforest and CCTV, in fact, not only in addition to cntv.com and qq.net, may be just a gift, but the xp.com will be excepted.

The Ashes grade brand has the skills to ignore everything.

Microsoft, Tencent, CCTV are all different areas of the ashes of the brand, they have to cultivate a common skill, that is, ignore skills. Domain name Investors if they want to sell the relevant domain name to them at a higher price, the price is not satisfied, in fact, they can completely ignore the purchase. Because these domain names like hot taro, as long as their own use of threats to their commercial interests, domain name investors will face legal litigation, or arbitration, especially in front of CCTV, the big company is also crawling. Even if not sold, as a topic of speculation, make money, make connections, earn eyeballs, earn a reputation, but also to earn no compensation.

Today, internet companies to rush domain name has become a strategic behavior, such as the first kaixin001 and kaixin of the competition, Internet enterprises to do a good job of protecting domain names. Above purely must good individual guesses the analysis, does not act as the representative rain forest Wind, Railing Maple's intention basis. (text/must)

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