Analysis of "Australian excellent mode"

In the Chinese dairy market, Australia excellent dairy industry is a "pagan." The company, which offers high-end infant milk powder for the Chinese market, has not yet developed a milk source supplier in the country, not to mention the construction of a milk source base. Its entire milk source comes from abroad, the first milk source supplier is Australia's Tatura dairy industry Limited Company, then has the French infant food Enterprise Nordy Beo to join. This July, Australia excellent also announced the completion of the acquisition of the Netherlands century Dairy Enterprises Punoke Group and indirect holding Lyempf company.　　Haipnoke as one of the world's earliest infant milk powder manufacturers, is about to become Australia's new source of milk suppliers. But Australia is not an import brand, but a focus on imported milk powder brand, is from China to develop the first global dairy business enterprise, Australia gifted milk source, production base are all located in foreign countries, the holding of the Sea Punoke group products sold around the world, Australia excellent domestic sales of milk powder 60% for the original imports, 40% For import after domestic separation-according to Chinese regulations, this part of the product must be labeled "Made in China" label. "Imported milk powder" and "Made in China" between the contradictions, so that Australia gifted with the "foreign brand" reputation.　　And Australia's development model is not the same as people's usual imagination, this "not the same", exacerbated the public opinion on the Australian excellent question, recently more intensified. Around the business model of an enterprise to trigger public large-scale discussion, this is not very rare before. The reality that the public can bear the bottom line of food safety repeatedly, and the interest injury and psychological aversion caused by the domestic brand counterfeit "foreign brand", is the important reason of the public opinion hot discussion o excellent.　　The same reason, however, is also making this hot argument deviate from the intellectual track. With the dairy conscience of the "industry cannon" Dingmian to "O Excellent model" elaborated his understanding, "now the Chinese dairy domestic dairy enterprises frequently encounter the dilemma of market trust crisis, Australia excellent company in order to occupy the global high-quality milk source Base as the premise, continuous integration of three foreign milk enterprises supply chain, so that its product procurement, production overseas to achieve　　, out of a unique development model of global resource allocation. Now the question of Australia is a very strange economic and cultural phenomenon, only the milk powder industry is still talking about "medium or foreign", and Apple, Nike, Coca-Cola, Lenovo, Huawei and so on have no one to call them, and their considerable part of the production line is placed at home. In fact, the global economic integration process and the biggest change brought about by China's reform and opening-up have brought unlimited possibilities for Chinese and foreign enterprises to develop and innovate in China market. Today, whether it's Japanese appliances or American sneakers, when people talk about these brands, they don't care if it's made in China or Vietnam or Indonesia or Pakistan.　　In the past more than 20 years, the collection and innovation of multinational enterprises ' industrial chain in the world have completely changed the understanding of the traditional business model. In the Chinese dairy industry competition is fierce, the milk source competition especially intense background, a in the establishment of the vision set upIn the global milk industry pattern, through the power of capital and innovation of business model to integrate the global milk industry resources, from the source to ensure product quality, adhere to the international quality of milk powder management, than the European Union, Australia and China standards more stringent standards for the production of infant milk powder and food,　　In the sixth year of the creation of the world in the world's most transparent and most stringent capital markets, one of the Hong Kong Main board listing, the eighth year to complete the Netherlands century dairy enterprises mergers and acquisitions. Australia excellent dairy industry in the Chinese market to create a reliable quality dairy brand, this look at the global industrial chain development model, is the enterprise of economic globalization insights brought about by the commendable innovation. In the process of Chinese enterprises moving towards the international through the diversified road, the exploration of the development model of Australia is worthy of respect.　　There is no reason to question Australia's choice if consumers fully accept the way Nike and Adidas operate on a global scale. Now Australia is facing the problem is just beginning, global management, industrial chain integration is not a problem for Australia, Australia is facing Huawei, Lenovo and other enterprises have been and are experiencing things, that is, how to deal with global brand promotion and cross-cultural management, to deal with the growing national protectionism and unpredictable political risk. Domestic should give such enterprises more relaxed environment, to these enterprises to go out applause and encouragement.