Analysis of five points in station optimization with the example of "The first fan net"

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Recently, the organization has to hold a speech contest, to attend the speech must prepare the speech draft. So on the Internet search related speeches, and in the "speech manuscript" keyword under the first search results for the first network. is a Level two directory page, the author observed that the first four pages of the word search results are basically directory pages or home page (note: Analysis of the competitive strength of keywords we can from the first four page search results to see the first page or the number of directory pages, if it is basically the home page or directory pages, Then we can determine that the keyword is very competitive, so we can see that the word competition is strong. At the same time the word Baidu index is: 2800 or so. Able to compete in such a high number of words in the two level table of Contents page in the first, presumably this site should not be simple. Professional habits, the author stopped looking for speech materials, and began to analyze this sample site. First, let's take a look at some basic data on this site, as shown in the following figure.

Love Station on the website of Baidu weight of 8, is expected from Baidu's approach to 500,000, included and the chain are about 600,000, it is the site's weight and traffic high. From the home page title and description of the setting, through the main page to obtain the flow is not much, the opposite of the flow and ranking is mainly focused on the various columns of the key words in the page. On the author's observation, the site can have such a bright eye results, mainly depends on its High-quality station optimization. The next step is to analyze the station's site optimization details.

1, subdivide the catalogue, reasonable optimization long tail keyword

The author mentioned above in the "speech draft" the word search results ranked first is the station of a column page, when we enter this page. You will find that the station a intimate setting, at its top of the navigation bar we can see, and from the "speech" this keyword to subdivide a large number of long tail keywords, such as: Speech skills, competition for speeches and so on. It can be said that this navigation bar is for all the speeches of the relevant long tail keywords carefully designed.

So how many articles are there in each column? Would it not be because so many directories lead to fewer articles per directory? The author roughly counted the text under each directory page, found that the station in such a detailed directory of each directory is still a large number of related articles, it can be seen that to achieve such a breakdown of the directory, Not a lot of content to do the basis is not.

2, the page keyword distribution

We can find that the station whether in the first Level directory page or in the level two or three directory page, the key words of each column is very simple, such as "Li Qingzhao Poetry Appreciation" this column.

Titile: Appreciation of Li Qingzhao's poems

Keyword: appreciation of Li Qingzhao's poems

Description: Appreciation of Li Qingzhao's poems

In the content of Li Qingzhao's appearance density is 12%. In the page of breadcrumbs Navigation, the title of each article, the sidebar has the appearance of Li Qingzhao poems.

This setting, the Web page all the weights are concentrated in the word Li Qingzhao, naturally this word can get a good weight.

3. Perfect inner chain structure

Because the station subdivision of a large number of directory pages, to be included in a reasonable, within the chain is Balanced balance station and guide the search engine spiders can not ignore the factors, but also better guide users. We can find that every article in the station, the top of the page has different column navigation, this is the site's wonderful place. is also the column page ranked well one of the reasons is to do the column page to do the foot anchor chain connection. Web-structured sites are also very helpful for search engine crawling.

4, the content is still the key

Because it is the model network, the content of the quality requirements are even higher.

The first problem to solve is the source of content, we can see that the station and A5 Webmaster Network set up a submission page, with copyright information. Do not underestimate such an open setting, because the user groups are mostly students, teenagers, the number of submissions is still very large. After all, the site is a platform to show themselves.

Second, around the submission column, regularly held award-winning essay activities. Promote the enthusiasm of the user's submission, access to a large number of high-quality articles.

Of course, purely relying on the user's contribution can not meet the content of the fan network requirements, appropriate collection and collation of some articles to plump our site is necessary. Of course, when we collect articles, we need to pay attention to the copyright of related articles, respect for the work of others.

5. Good user Experience

The friendly experience of the user is related to the ability to attract users to the back, but also we can improve the site from a lot of small details of the user experience. And the site's user experience optimization is also what we need to learn, as shown in the following figure

Figure I

Figure II

Above we can find that the station in the user experience to do a lot of time, we will generally print to the better reading, at this point, if as shown in the article under the title of the text to add a printing button will greatly enhance the user's friendly experience. Then, as shown in Figure II, the download address of a document will give users a better access to the relevant model. Of course, good models need to be shared with friends, and a rich sharing button is essential to enhance the user friendly experience.

The author of the simple points of a few points for us to learn from the place, of course, different site needs are different, we can not be numb to copy this some successful site optimization means, combined with your own site to optimize the actual situation, is the best optimization. Article by Zhangqiu Port http://www.dazhangqiu.com/Original, reproduced please keep our address.