Analysis of main influencing factors of ASO

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Recently has been writing industry observation class article, Weibo has friends to me to say, recently my article too water ... I mean to be wronged ... But recently in the study of the extension of the app, the ASO (App Store optimization) of some of the research results to share with you! Today is the first part, the analysis of the main influencing factors of ASO.

ASO is to improve the app Store rankings and search results by a certain optimization.

It can be said that my network marketing career is starting from the SEO, so my research on the factors affecting aso, I am afraid a lot to search for inspiration from SEO. SEO influence factors too much, after all, search engine development for so many years, the algorithm is quite complicated. But the App Store algorithm is relatively simple, even if Apple, in the last year will be a low-level brush list rape. So here's what you know about the factors that might affect ASO. To tell you this, this article only lists the factors that have an impact on ASO, and the optimization techniques for each factor I will start to write in a later article.

The first is the application name.

Applying names to application rankings is just like the impact of the title tag on the site. There is no doubt that this is one of the most influential factors in application rankings. But for the application name, but not like the site title tag so easy to modify, many times the name is already set good, it is difficult to modify. However, if there is any possibility of modification, you should consider the most commonly used keywords for users to search for such applications in the App Store. For example, your application is Chinese chess game, and your application name is called "the dispute between Chu and Han", then your application will be very difficult in the user search "chess" when the row to the forefront.

The second is the application of keywords or tags.

Upload the keyword or label that you fill in when you apply it, just like the "keywords" label when you make the page. Although now the "keywords" tag for SEO has no effect, but it is undeniable that it was important. And the development of the App Store ranking rules is obviously not mature enough to ignore the point of the keyword, so be sure to think about their application to set the keyword.

The third is the description of the application.

Many malls also need to distinguish between brief descriptions and detailed descriptions. The brief description is often displayed on the application List page, and the detailed description is the focus of the application. App description is also extremely important for application promotion, because when users see your application on the search Results list page, it is the application profile that attracts them to click into the Details page! And this factor will be directly related to the search results you apply, And the search results are also likely to affect your application in the search results rankings.

The Forth is the application of icons.

Icons for one app is like looking for a person. If you want someone to make a good first impression on your application, start by designing a beautiful icons. And beautiful icons may also bring you other unexpected benefits, these will be said next time.

Five is the application of screenshots and video.

There is no doubt that screenshots and videos in the Application Details page will really affect the performance of the application in the rankings, as confirmed by a friend who works in a large third party application market. Application market is also to consider the user experience, if your application is not even a picture, users go back to download it? First, consider your experience in finding apps in the App Store.

The sixth is user evaluation.

I think this is uncontroversial, and many of the App Store offers the option of ranking according to user rating, although most of the evaluation is now occupied by the Navy, so it is always embarrassing to talk about user evaluation in China ...

The seventh is the application of installation volume.

This is the most popular brush list last year, the use of factors, through the brush list so that the application to obtain a high ranking of downloads, and then use the list effect to bring a lot of downloads. Apple now has a strict review of the brush list, but it is certain that the application of installation is still a very important factor in ASO.

Eighth, active user volume, active user ratio and short-term user retention, and so on.

With the application of each major application ranking algorithm to improve the final, it will be attributed to the "user experience the best application to get the best ranking" goal. Therefore, for any application developer, it is most important to maintain product quality, increase the number of active users, active user ratio and short-term user retention.

The nineth is the social sharing of data.

How powerful the social network is, needless to say, in the face of the coming era of Cyber society, the App Store ranking algorithm will inevitably join the impact of social media sharing data, which is equally undeniable.

Today, a cold fever, sporadic Hu wrote some of his own for the main factors affecting the ASO analysis, there may be omissions and errors, you are welcome to point out that the next period of time I will continue to share with you some of the experience of ASO, I hope you like!

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