Analysis of popular events to promote the sustainability of the website

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The use of popular events to do site promotion with high efficiency, quick results, simple methods and so on, has been a lot of web site promotion staff of all ages. The exploration of how to use popular events to do Web site promotion has not stopped, but most of the network promotion personnel for the use of hot events often stay in a certain stage (that is, the time before and after the hot events), few people are aware of the sustainability of popular events to promote the value. Today, the author of the two hot events have occurred as an example, to talk about "hot events to do the sustainability of website promotion."

For "2012" and "69 jihad" two words, I think most people will not feel strange! But for the available value of these two words, I think most people do not seriously analyze it. In fact, after careful analysis will be found: Although both events are hot events, but the spread of the value of two events is very different. First, let's look at a set of contrasting graphs:

Figure I: "2012" Baidu Index trend chart

Figure II: "69 holy war" Baidu Index trend chart

Analysis of the above figure, you can get the following conclusions:

Similarities between the first and second groups of events:

1.1, there is an exponential pole

1.2, the index of a certain time period rises rapidly

1.3, a period of time the index quickly fell

(This is a common feature of all hot events)

Ii. differences between the two groups of events:

2.1, figure I in the rapid decline will appear slowly rising trend (so whether in the future for a long time also have to promote the use of value?)

2.2. Figure II tends to flatten out after a sharp fall to a certain point, and the index gradually declines until no one is concerned (it is obvious that there is no promotion value).

Third, the analysis of the event, you will find the following points:

1, "69 holy war" is a simple accident, but a phenomenon

2, "2012" is a published view (language), in the future for a long time with uncertainty

3, "69 jihad" is a hot event has occurred

4, "2012" is a very unknown will not happen hot events

Four, the comparative analysis draws the conclusion:

"2012" is a hot event that will be paid attention to for a long time, because after all, 2012 has not come! 2012 is it true? 2012 will the Earth be destroyed? I want to be concerned about this problem! It is not careful to die or the earth will perish, more is the innate curiosity and curiosity of man, And that focus will intensify over time, meaning that "2012" will become a hot issue again at some point in the future. This kind of hot events can be foreseen. In other words, triggered by a certain point, get people's attention, and at a later point in time again become a hot event! There is also a predictable hot event that is a regular hot event. such as "World Cup, Olympic Games, World Expo" and so on, these hot events trigger time are known!

Figure three: "2010 World Cup" Baidu Index chart

"69 Jihad" is a fact that has taken place in front of us, and for his attention more people simply want to know what "69 jihad" is all about. And the answer is already announced at the time of the event, so the attention of such events is destined to exist in only one segment of the event, and will be short because there is no point or value of constant concern.

Full Text summary:

"2012" is a continuous site to promote the value of the popular event, and "69 jihad" is only in a certain event segment has the value of the popular event! We want to dig deep into the popular events of the site to promote the value, but also to real-time follow-up to the use of hot events! At present many do website promotion friend, most is one-time use, Resources for such reuse are not being used effectively. Website promotion also can and need to create sustainable way, website promotion also want to learn "2012". In the site to promote the process to create some people will be interested in the long-term and the point of interest, the site to promote to carry a number.

Leave a question for everyone to think about!

"This product, in the recent period of time will be reduced, the management of the company to discuss the price of the relevant matters" will not be compared to this product, on October 1 will be reduced sales! " Will be more people's long-term attention?

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