Analysis of several important factors related to the effect of website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A lot of beginners Web site optimization, for Baidu or Google to get a more ideal ranking and the big headache. Even, in order to optimize the effect of "fast", do not hesitate to take the Black Hat cheat method and lead to the site by K. As a way of groping forward, the construction site six years, some feeling. Below we will combine the author company website, analyzes the website to optimize several important and the key factor individually.

An appropriate domain name

The choice of site domain name is often overlooked by many people, many people in the choice of domain name, often from the company name or the company's trademark to start. This choice is understandable, but if you can combine their own industry or operating products, combined with some of the future optimization of key words, the effect is naturally better. For example, the author of the company is engaged in the construction of Shanghai website, the company's website domain name, and then the CN domain name rectification period, the original has been registered domain name was also our company to register. We value the Web in the middle of the joyweb character. Compared to Baidu more understand Chinese, then we can think that Google or Yahoo more understand English.

Domain name selection There is a more important point is that, if possible, the. com domain name is definitely the first choice, then. org, the top two if not,. CN is also a good choice. However, it is necessary to note that, if you choose the CN domain name, it is necessary to go according to state regulations to take photos of the record, there is no record of successful domain name is now no way to do parsing operations.

Second, stable server

In many small companies low-cost space publicity Day on the dust today, we recommend that you choose a large host provider's products, because it is related to the site optimization effect and direct user experience.

First, the stability of the website host. The fact has repeatedly proved that the instability of the host will make the optimization effect of a large discount, light is the weight of K station. Because search spiders can visit your website hundreds of times a day, even if the server down 10 minutes search engine can find. One or two failures, search engine can understand can forgive, if the host long-term instability, the weight of the natural on do not go, optimize the effect will not be ideal.

Second, the website security protection. Now the site security problems, selling black chain seems to have become a hacker extension of another industry, this I in the "Black chain rampant Web site data security should be strengthened" has been elaborated, so server security can not be ignored. More well-known server providers, have a relatively complete security facilities, hundreds of thousands of or even millions of hardware firewalls and gigabit black hole devices are not small companies can consume. Therefore, choose a large server provider, although the host cost may be slightly higher, but personally think it is a value.

Third, the speed of Web site access. Google has repeatedly said that the speed of Web site access as a tradeoff between the quality of the site is an important indicator. This speculation, Baidu should also be so. Because the ultimate goal of the search engine is close to the customer experience, a slow to open the site, visitors will not like, the search engine naturally will not favor.

Four, if you can use independent IP host, configure an independent IP bar, because this will cause search engine attention, and will not be unnecessarily disturbed. Regarding the independent IP host in the optimization can play the role, I will write separately in the near future, please concern.

Third, high-quality original

No search engine does not like the original content, but the real original content is too little, so the search engine to the original has to the point of hunger. But many people do not understand this truth, that site as long as there are updates, search spiders are sure to like to patronize. But that is not the case. I have done an experiment, every day to the company's website copy about 10 articles, the first half of the month our site snapshots almost daily update. But then the result is, the snapshot is no longer updated and there is a snapshot back, and later found that some of the content has been included in Baidu deleted.

Then we tried the pseudo original, is also a similar situation. Accordingly, after preliminary judgment, I come to the conclusion that search engine especially own judgment mechanism. At the beginning, the search engine that you update the site every day, so also follow to give you snapshots update, but after two weeks of observation, feeling that the quality of the article is not high or even the suspicion of plagiarism, so no longer included, even the right to fall is also reasonable.

The original is also a point that can not be ignored, is the relevance of the article. To our company website for example, our company is specialized in website construction, because it is located in Shanghai, so we write original articles, more than 90% are around the "Shanghai website Construction" or "Shanghai website Construction Company" These two keywords write. And in the release of the time in these two words are added to our web site link, is also a chain bar, the implementation of the results proved to be very good. There is also a benefit is that the article will be reproduced after the transfer, others are reproduced when the link to copy the past, so over time, one-way links will be more.

Iv. Reasonable Links

There is no doubt about the importance of links, especially one-way import links. But not as long as there is a link, the site weight can be steadily improved, the key to have high-quality, distributed reasonable links. We have a customer, the site online two or three months just to catch up with Google PR update, suddenly from 0 to 5, and our company's own website did two years to 4. Comparative analysis found that our customers of the site to import a lot of links to the PR value of more than 4, more than 5 or even 6 of the site import, so it can be seen that at least the import of links has become Google to weigh the weight of a site an important part.

Links are important and reasonable links are more important. After a long period of in-depth research, we found that the rational link distribution is mainly reflected in the following areas:

One is the rationality of the link resources, is a variety of links must have, but there is a certain focus. Links are now very rich in resources, blogs, forums, corporate sites and so on, a reasonable link resource distribution is that their site as far as possible outside the chain as far as possible to appear in the above resources, rather than only the forum or blog outside the chain import. Because if the link resource is single, it will let the search engine think you are cheating, thus lowering the power of your website.

The second is the diversity of the link way. This can be said in a very general way, both have a direct link to the domain name, but also anchor text links; The link is not appropriate to use the same keywords, the second is to have a variety of keywords; the link way must have both sides of the reciprocal link, also have three side of cross connection, have to have a one-sided import link. Only the links are rich and colorful, search engines may think that your site to import links are more rich, and there is no suspicion of cheating.

The third is the regular nature of the link frequency. Anxious and unscrupulous is the site optimization of the "enemy", a lot of people in order to obtain the exhaustion of various methods, even at risk, here we do not go into depth. The common link frequency is the increase in the number of links and updates in line with the normal law, for example, every day to add one to two outside the chain is reasonable is normal, but 100 more days, the next day the third day increase in the chain is not normal, let alone black chain method.

Website optimization is not difficult, it is difficult to find the right way, and perseverance to do. Deep understanding and grasp the above four points, adhere to the heart to do, I believe that in the near future, you can also become a master. This article by www.joyweb.net.cn hard original, forwarding please mark. Three days hard to write this article, if you can give beginners some basic help optimization, good how great.