Analysis of six optimization rules of website conversion rate

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Site after the early planning, web design, website construction and later to promote the implementation of the increase in traffic, website traffic increased, is not on behalf of our customers will be proportional to increase it? The answer is no, the increase in Web site traffic will certainly increase the probability of customer cooperation within a certain range, But if the conversion rate optimization is not done well, it will cause a great amount of waste of resources. The following is a summary of the six ways to improve the conversion rate of the website:

Brand website

TV often say a word "believe the power of the brand", any time the brand effect can not be ignored, a good brand can bring huge benefits to enterprises, improve the conversion rate is no exception. Brand benefits are mainly embodied in word-of-mouth, credibility, visibility and so on, such as the authority of the site certification, third-party certification, website record information and media-related reports.

Quality and practicality of goods or services

Whether we launch a commodity or a service, favored by customers can be more loved by consumers, so the quality of goods or services has also played a decisive factor. Embodied in the quality of good or bad, characteristics, price advantages, detailed introduction and use of instructions, discount promotions and other activities.

Customer Service

Mainly reflected in the customer asked whether the customer is able to respond promptly, the server phone line is unblocked, online message board Otherwise, even if the solution, as well as a number of sets of distribution and convenient query system, has reached to enable customers to buy products and services without worries.

Analyze customer behavior

Improve conversion rate, analysis of customer behavior is also very important, the user is sincere to buy, users worry about the product of those problems, how to solve these problems, and customer evaluation of the product? Online statistics program helps us to record the customer access page, we need to target the customer access path, as well as time to analyze, How is the page user viscosity? Better to optimize the conversion rate of the website.

Effective traffic

The increase in web site traffic does not mean that the turnover rate to promote, for example, Bian Shi website, for instance, the site has not been visited by the "stone" this keyword, then relative to other unrelated words brought about more efficient flow, that is, target customers.

User Experience Optimization

This has also played a crucial role in enhancing the conversion rate of web sites, and what are the factors that affect the user experience of the site?

1: Website access speed;

2: Beautiful design of the website;

3: The usability of the website is high;

4: The content of relevance is good;

5: The purchase process is convenient;

6: Commodity classification exhibition is reasonable;

7: Station navigation and search function is perfect;

In short, it is convenient for customers to browse, inquire, purchase, all for customers to use conveniently.

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