Analysis of some common problems in Business-to-business website operation

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Recently has been studying business-to-business type of Web site, one is because the city is very optimistic about the development of such a kind of website, the second is the department's business is also targeted at such sites. In order to better understand this kind of website, find a lot of site Webmaster Exchange Learning, but in the process of communication also found a lot of today's business-to-business site problems. Summed up there are eight major reasons to affect the operation of business-to-business Web site, you can compare and analyze the site to see if there is such a problem.

Problem one: The structure of the site is doing a lot

Some bosses think that the larger the structure of my site, the more types of products there are, the more profits I can get. So at the beginning of the building, I would like to integrate all the industry resources. At the beginning of the operation of the stall so large, operating costs and energy will be magnified in a geometric multiple. Business-to-business Mall to develop the healthiest mode should be the first subdivision of products, do flow;

Question two: Add extra classified channels

While browsing some of the business-to-business websites, it turns out that many sites offer similar jobs, and maybe his starting point is good, but I don't agree with that. Because to operate the job, the amount of information is huge, it takes a lot of effort. And we have not done a good job, for this piece will certainly have a corresponding negligence, will eventually lead to the entire site neither fish nor fowl.

Question three: improper content management

In some customers to seek diagnosis, you can easily find that many web site Baidu is hundreds of thousands of, but the flow from Baidu only hundreds of, which is the classic embodiment of the right to drop, keyword rankings disappear, the corresponding search engine traffic will certainly be reduced. What's the reason? Because this kind of website user can publish the content on the above, but the website manager does not have the very good processing violation or the irrelevant information, the time is long, when this quantity achieves certain degree. The right to fall is also unavoidable.

Problem four: No natural growth point of flow

We know that when a site's traffic reaches a certain value, even if you do not do the promotion will naturally increase, this is the natural growth point. Why do you start to position the site into all-inclusive few successful? Because this kind of site's natural growth point is hundreds of thousands of possible, this need to buy how many advertising bit and promotion to achieve? If you do a business-to-business Web site, it may only take tens of thousands of to make a product that may only take thousands of. And when someone needs this product, the first thing to think of is your website, then you are the authority, so the subdivision is very important.

Question five: Profit by advertising?

If a website is positioned by advertising to make money, then the site will certainly fail. To operate business-to-business websites, it is important to attract suppliers and shippers to profit from them. Many of the business-to-business websites now look at ads, windows, and floats. Any site, advertising revenue can only as a sideline, to small said the impact of the user experience, to Big said is personally send your customers to leave your site!

Question Six: egg problem

Do you have a chicken or an egg? This question has been debated for thousands of years without a definitive answer, and now business-to-business is facing this problem! Business-to-business is the merchant, the beginning of the building you are the first to find a supplier or a distributor? or two to find? No quality suppliers can not attract distributors, no big dealers can not attract suppliers. is really a very headache problem, do you need to split two ways to find? In fact, this problem empty city think very simple, since you do this site must have some of their own resources, to maintain good already have to find the lack of good.

Question Seven: forum viscosity is not enough

For business-to-business types of Web sites, the forum is a very important part, but many webmasters do not attach importance to this piece. Forum is an industry exchange platform, for the maintenance of user viscosity is very useful, but very few sites will send special personnel to manage this piece. Plus there are a lot of broken down the forum is also doing, so your forum will be very deserted, it needs to send a dedicated personnel to guide the user to communicate, this is very necessary.

Issue eight: Industry information is irrelevant

What is the most important thing about a Web site? Content, a lot of the content of the Business-to-business Web site is copied by pasting, a little better may make some false original. Especially like manufacturing industry, industry information is less, if there is no original article update, it is difficult to improve the weight and included. Some stationmaster finally thought the method, find some advisory class article, this kind of article many, also more easy to make false original. But the problem is not related to the site theme, and finally, once the Baidu update, you will certainly be reduced to include even the right to drop.

Written at the end:

The above eight reasons are easy to make business-to-business Web site in the operation of the problem, but many webmaster in these situations do not know why, still in the direction of the wrong implementation. Do the website, pay attention to is the slow work out malt, do not worry, and do business-to-business website The first thing to consider is subdivide, do oneself resources richest of that piece.

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