Analysis of the business model of the rise of visual social networking sites

2011 A visual social networking site called Pinterest, the user growth rate and a few years ago http://www.aliyun.com/zixun/aggregation/1560.html ">facebook compared to More than that, known as "personal version of Cool tools" Pinterest website, to provide users with online collection and sharing the new cool visual art services. Pinterest name consists of pin (pushpin) +interest (interest), meaning that the object of interest (picture) with a pin pin on the nail Plate (pinboard), so that users constantly find new pictures.

From a formal perspective, is a waterfall flow of the way to show, structurally, it is like a virtual wall of inspiration, to board (pinboards) as a unit, users can pin (PIN) their favorite collection, but also through the bookmark function one-click Grab picture aggregation to their own Pinterest page, can also follow different people's taste. Currently, Pinterest has more than 2.5 million active users on Facebook each month and has received several rounds of funding.

From the analysis of the name, I would like to focus on a word called "sharing", is also the current Internet discussion more than a word, the reason that let users put their favorite dongdong with pictures of the way to paste out, which constitutes the basic elements of sharing (although the user initially intended rather than "share"), since the concept of sharing, The content of its share must be the user I prefer, secondly, the object of sharing must also be interested in the content, which will form an interest group, you can also call it the "aggregation" effect, the group with interest will have a social concept, from the content of the share can be a design work, photographic pictures, news, Products, but also, you can share things according to a certain "label" classification, because the product captures the Internet users of consumer behavior characteristics, so many netizens are welcome, and share the content is also a lot of potential consumer demand for the content of users eagerly looking for, This kind of information and consultation is the way that many businesses desperately need, what we call it "sharing" is actually a way of word-of-mouth communication, more easily accepted by potential users and businesses.

At present, the domestic also appeared many similar Pinterest website, mainly is the flower petal net, the beautiful said and so on as the representative visual sharing type website, and all has obtained the risk capital injection in varying degrees. In essence, this kind of Web site is the use of social media, network media transmission channels, through social interaction, user-born content and other means to assist the purchase and sale of goods. An e-business behavior through social elements.

Pinterest Web site pictures and content mainly by personal blog, vertical site and a variety of users upload image sharing site, a variety of e-commerce and search sites, from the composition of the content, in fact, to "share" and "group" as the main basis, through the author's analysis and observation, There are several reasons for the rapid rise in a short period of time:

1, the convenience of user participation

Compared with previous tweets, Facebook, Plurk, and other personal comments, words, and impressions, Pinterest can easily and simply "pin" your favorite pictures, even without thinking, and sort them by "sign", and you can share them with your friends, Also does not occupy your computer hard drive.

2. Share more than text with pictures

If Twitter simplifies the spread of text, then pintesest simplifies the spread of images. This is a high quality photo sharing site. It looks like a wall that can give you an infinite amount of inspiration, and a neatly nailed picture on the wall. is a visual impact, but also attracted a large number of designers, photographers joined to enhance the quality of the user, and the visual impact of the perceptual female users and non-standard products of users, easier to reach a deal.

3. Ultra strong team and products

Pinterest team members are extremely excellent, but also a lot of investors look at the factors, they understand what users need, from users like and discover, to find raw data information, so as to analyze and mining user needs, nature for users to provide "content" is also very popular, That's what a lot of power sellers need.

If I say here, if your mind is agile enough, you will be able to find unlimited commercial space from the Pinteres.

Because the user has a clear classification and division, very suitable for the products of the merchant directional push, when there are enough users, targeted advertising push will also be on the way, at least from the current point of view, there have been a lot of companies settled in, whether it is selling products or publishing ads are good ways; Because can be most said that the electric dealer to deliver the target accurate user and the flow, therefore also can and the on-line electricity quotient obtains the division, therefore, the revenue is also very natural matter.

When your site, with the user, with the user needs of content, and according to a certain logical relationship between classification and interaction, we can do a lot of things.