Analysis of the development strategy of e-commerce

Source: Internet
Author: User
Keywords E-commerce network promotion product operation business website
Tags analysis business business activities business strategy business to business website company cost

 

Resource expansion-This is the main goal of generating revenue from online sales of goods and services to offset operating costs, and if so, how much revenue will the company expect? These strategic issues could allow the company to assess how much money will move to the electricity business. If the company has approached the electrical business to become a product that covers not only the production and dissemination of the cost of goods and services, but with the hope that its revenue base will be expanded to support other project costs, it may have to develop an electric-business platform and strategy that will make customers interested. The company is likely to be close to the electric dealer as a resource expansion activity, using the business strategy and complete marketing approach. This would make it applicable to the status of companies and charitable companies with development mandates. Distorting the tax exemption status of the company in the event of a legal conflict? Most development companies already face these problems.

Capital cost-How much is the company willing to invest in the electricity business? The electric business platform can be high priced, depending on the advanced level. A development company to carry out electrical business activities should consider whether to pay higher costs, with the expected sales level higher cost recovery possibilities. What is the possibility of receiving financial assistance from donor agencies or cooperating companies for this activity? The development of the electronic business activities among the companies to choose between their online sales activities, depending on their financial ability, may have to decide. These options can be divided into: 1 technology hardware and 2 website design and maintenance. The company will have to decide whether to invest in setting up its own internal server, depending on the size and computing needs of the company, or the willingness to host a website that finds a third party on its server. Another development-focused company from a third party, or a private company/ISP? Regarding the design and maintenance of the website, is it possible to employ in-house technicians to handle design, development and maintenance of the company, or is it more cost-effective to hire outside parties to handle these tasks? The high level of income generated by the electronic Commerce website will be responsive to changes in the business platform in the commercial sector. Development companies may want to consider the use of secure encryption software to pay for credit cards, increasing costs to some extent, and benefiting from increased customer trust during the transaction. Site maintenance, the goal is to attract visitors, a higher level of page design and the development of Web site features continue to increase costs.

Staff/training-whether the company has experienced staff, can maintain an electrical business website, including technical personnel mentioned above, and administrative staff, can handle and fulfill orders. Are current staff able and willing to participate in these things? Will their abilities be taken away from other projects and activities? Will the company hire new employees and focus on the electrical business? Or is it cost-efficient to hire an outsourcing company to do part of it? Can the company afford these costs? Are staff trained? These questions are important, Not only for the success of the electricity business Initiative, but also to ensure that capacity does not take other development activities.

Once the above problems are resolved, this is a mobile business strategy. The business strategy addresses the issues highlighted in the above examples. The solution to these problems because of their overall expected sales model of developing the company's influence is very important.

Marketing means-from the above discussion obvious, a good marketing strategy formed on the basis of the business strategy in order to attract customers to the electric dealer website and ensure a stable sales model. Development companies often need to not adopt capital-intensive marketing programs in order to have a successful marketing campaign. Can be divided into two main categories: 1 online market, 2 offline market.

Online market, including those customers who have already used, or can use, buy products. In order to capture the online market itself as a tool, can be used in the Internet. Technologies include identifying the companies that are willing to link to the company's website, or cross-selling other sites on those sites. These sites include: corporate partners and websites that provide links to development information and online resources. Another approach, including targeting, will be to purchase specific development as the focus of the company's online sales of products interested in the market. Once the target market is identified, the potential customer can identify and personalize the email sent, providing the product description provided and why they may be interested in potential customers. As well, individuals and companies already in contact with the company can communicate with similar messages via email. In this way, developing the company's target market, it knows to be interested in the products it offers.

Offline markets, including individuals and companies that have access to the Internet, have never used a consumer or are unlikely to do so. In these cases, "traditional" marketing means can attract potential customers to the website of the electric dealer. This includes announcements of publications, advertisements, newsletters, conferences and events, mailing to members, and supporters.

Other marketing innovations can be used, such as promotions on the website homepage of the advertising development company (e.g., "buy one Free One", or discount item announcements).

What goods do you sell? -As mentioned earlier, the products produced by the development company mainly serve the purpose of disseminating information on a particular development topic or problem. These products are not often produced for the mass market, but with the interests of the development sector in particular groups. Development companies want to expand their market segments, they can develop products that have greater attractiveness while still maintaining a focus on the dissemination of information on development issues. These products may include general information and education publications in a specific development theme (e.g., a regional environmental problem survey). In new markets, such as schools, libraries, such products can be used for reference.

Development companies can also look at innovative ways to use the Internet to create web-based products for sale. For example, electronic editions of books and periodicals can provide a low-cost means of producing these products and distributing them. Text can be digitized and available for online sales. The product can be sent to customers electronically, cutting costs of text printing and mailing items. Other products include digital audio and video materials and electronic greeting cards. One such initiative is the electronic greeting card, the online greeting card company, which supports the World Nature Foundation (WWF). Virtual cards contain photos of endangered animals and habitats. The website is sponsored by advertisers and is donated for every card sent by the WWF for an important part of its income. It also assists web traffic to be sent to the WWF website as an extension that draws attention to the causes and environment of endangered species. Another possibility for development companies is for charitable donations and donations to be made online. This will allow individuals to want to support the efforts of a particular company to submit their contributions in the form of online transactions. This may increase the overall contribution as it provides a convenient way to access the Internet to donate individuals.

Online customer Sourcing mode-the frequency of new product updates may affect the number of items purchased by customers and repeat guests. In order to encourage customers to buy multiple items at once, it is important to provide a variety of products (wide). To return the marketing strategy, the development company can provide the above promotional activities. This can increase the number of sales per customer and increase overall revenue. Development company, you can consider the company a regular update of their own electronic business site progress, to increase new products and promotions. In this way, former customers will see the new product on sale and may be attracted to buy a second or third time. It may be useful to form a company where possible customers may be, and their procurement patterns may be what the image is. Are they individuals, businesses, research institutes, universities, donors, libraries, or governments? Further research by the electrical and commercial customers can provide a useful tool to evaluate the online sourcing model.

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Development of electric business strategies can allow development of company contacts to understand what they want to achieve and how to achieve this initiative. This can encourage how to attract potential customers to the site and how to get them to return to the strategic thinking. In the case of the electrical business is successful, whether it is to generate revenue to offset production costs or increase overall revenue to offset operating costs, develop the company's often used business strategy to more effectively achieve its overall goals.

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