Analysis of the reasons for the decline of keywords in website optimization

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As a website optimizer, keyword rise and fall directly related to our customers and Web site optimization of the site optimizer confidence, although the site optimization process, the keyword rise and fall is inevitable phenomenon, but, when the keyword appears large-scale floating, on the one hand is the search engine has changed, On the other hand, the site itself appears to be a problem, the following, on the author of the optimization process in the keyword decline to be resolved:

A, the page is included in the decline

The inclusion of the Web page down, will result in the decline of keywords.

1. Revision

Website optimization process, we are taboo revision, the revision is often caused by the loss of data, if 404 pages do not properly, but also produce a large number of dead chain, which will cause the search engine to the original has been included in the page to make a short time to keep the new page will not immediately released, Because the search engine is unable to judge the website server itself is the cause of the failure or the reason for the site revision, at this time, the search engine crawling, will release a small number of pages, which caused the reduction included.

2, server failure

According to the author's optimization experience, if the server failure occurs 7 days without being resolved, the keyword will cause a decline or even disappear phenomenon, this need more case support.

3, the Trojan

After the Trojan, and will not immediately cause the keyword drop, on the contrary, will also cause keywords in a short period of time to promote, for the following reasons:

Search engine spiders will be included in the crawling site of those with Trojan pages, this will result in a large number of sites included in the page, at this time, the keyword ranking will be upgraded; when the site optimizer found the Trojan, it will clear the Trojan, after the removal of the Trojan, the original search engine included in the virus page will be invalidated, when the search engine again updated, will result in the reduction of the site included, at this moment, the keyword will drop.

Two. The fall of the outer chain

1. Links

Whether it is friendship links, or to buy links to the site optimizer is not difficult to find, at the beginning of the link, the ranking is good, slowly, the ranking will be a decline in the situation, this is because as the link site increased the number of links to the site, while the ranking of their own site links continue to develop behind, therefore, Their own keywords from the other site to get the weight is getting smaller, so caused the decline of the keyword, so, in the time to remind buy a link friend, we can buy the location of the other site, so that the key will not be due to the increase in the other links caused by the floating words.

2, the reduction of the chain

The reduction of the chain will result in the decline of the keyword, this is what we often say to do high-quality links, the so-called high-quality links, it is worth, regardless of the search engine how to update, will not cause in the update, a large number of releases previously included in the page, which is why the quality of the soft text than the forum signature of the quality is much higher, Take A5 as an example, in A5 send a link to the soft text is indexed by the search engine, and in the A5 Forum 20 forum posts signed after the post is included, when the search engine again updated, it is obvious that the soft text will not disappear, and with 20 of the forum signed posts left.

In the process of website optimization, keyword decline is not terrible, terrible is, when the keyword dropped, we do not know how to decline the keyword, site optimizer to believe that: all of the site optimization master is not done all the cases are very successful, but from a large number of failures in the case of continuous experience and lessons, The success of many cases, as Chushda said, he failed a lot of cases, but did not send out. This article by The sun Room _ Broken Bridge aluminum doors and Windows http://www.bjoycy.com Original, A5 starting, reproduced please indicate the source.