Analysis on the advantages and disadvantages of e-business email marketing

As an indispensable part of the process of enterprise promotion products, marketing is a never-outdated topic, then how to promote a product to more users, and let the customer consciously or unintentionally notice your information, the cumulative customer unknowingly in the collection of your site up.

Of course, it is not so the marketing way can bring good benefits. The way of network marketing, how to find suitable for the enterprise's marketing approach is fundamental. At present, the electric business enterprise often uses the marketing way is the microblog marketing, the telephone marketing and the mail marketing three kinds of ways. Below we will do a simple SWOT analysis on the way of email marketing.

The advantages of email marketing are:

First, the conditions of the mail marketing are unrestricted, as long as the Internet access conditions and customer goals, marketers can at any time send a message with company product information.

Second, the mail marketing is not like TV commercials, whether you want to see it, it will play. e-mail Marketing only if you need to have the marketing mail appear in miscellaneous mailboxes.

Third, the mail marketing will not push the information to consumers, instead of people through e-mail marketing Interactive platform, you can take the necessary information to "pull" out for their own services. At the same time, consumers can be around the goods, and merchants or producers to carry out in-depth exchanges, in the dialogue to achieve information interaction, through this interaction to achieve information feedback.

e-mail marketing is targeted at the right time to send the right information to the right people. Moreover, e-mail marketing system can subdivide the target customers through data mining, so that the enterprise can carry out fine marketing in real sense.

e-mail marketing as long as the application of an electronic mailbox on the Internet can send e-mail, the cost is relatively low and convenient.

The disadvantage of email marketing is:

First, due to the weak awareness of the licensing e-mail, inaccurate e-mail address information, timely updates, the market positioning of product promotion is not accurate, and so on, many consumers receive too many worthless commercial e-mail, often give consumers the impression of spamming, thus damaging the image of e-mail marketing.

Second, the fact that the Internet has opened up a free and unrestricted space for anyone to express their views may weaken the value of the source of faith, and email marketing, because it is simple, makes consumers distrust.

Third, the effect of mail marketing is not easy to manage.

e-Mail Marketing opportunities:

First, the expansion of the number of netizens, Internet users, the increase in the use of e-mail addresses, marketers as long as the e-mail address, you can in a very short time to tens of millions of target users to publish advertising information, marketing range can be throughout China and even around the world.

Second, the increase in the use rate of mailboxes. Many commercial advertising online ads need to be linked through the mailbox, users of e-mail communication expectations more and more high.

Thirdly, with the establishment of e-mail regulations and the improvement of the social supervision mechanism, the behavior of e-mail marketers will become more and more standardized, and illegal email marketers are becoming more and more inorganic, and the email marketing market will be more and more mature.

Mail Marketing Threats:

First, when the Mail has become a part of life, more and more mature users of e-mail marketing also put forward more and more high requirements: content customization, personalized address, consumer recommendations, if the e-mail marketing staff can not meet the personalized needs of users, then users will not choose the e-mail marketing model you provide.

Second, the increase of spam, with the increase in the use of mail, spam also inevitably affect people's lives.

Third, the enterprise other marketing methods of threats, such as telephone marketing and micro-blog marketing.

In the process of using the mail marketing, the Electronic Business enterprise must first analyze whether the nature of the enterprise conforms to the mode of the mail marketing, and then choose the marketing method to grasp the advantage and disadvantage of the mail marketing, and achieve the best effect fundamentally.