Analysis on the choice of SMEs ' status and road in e-commerce

Chinese Science and technology news: E-commerce has become a trend can be said to be a consensus, but a recognition does not necessarily lead to an action. Small and medium enterprises may have three kinds of status: foresight, after knowing, ignorant. and the small and medium-sized enterprises to choose the most of the three road is: self-built Web site, the use of Third-party E-commerce platform, to do search engine marketing. Ali Bole E-commerce information officer to make an analysis.

First of all, let's take a look at three kinds of state of business.

First, foresight. For this type of enterprise, it can be said to have a strong commercial sensitivity, see the trend of e-commerce development. They have also acted as industry leaders and have dug into the first bucket of gold in E-commerce when other companies are still on the sidelines. Another, direct e-commerce, for other small and medium-sized enterprises to provide electrical services, they should not only "fish" but also "fishing".

Second, after knowing. This state of enterprise, can only do industry followers. See the peer use of e-commerce to obtain benefits, they realized it, and began to test the hydro-electric business. On the road of electronic commerce, they will realize that the traditional enterprises want to be bigger and stronger, without the Internet. The lack of e-commerce in the traditional enterprise is not promising. Only by combining the two closely will there be great prospects for development.

Third, ignorance without sleep. In the face of the tide of E-commerce unaware, or unheeded, this state of the enterprise can not keep up with the trend of market development, because the electronic commerce brought about by the proliferation of information flow, can not be a breakthrough in sales channels, can not reduce the cost of enterprise development, in the longer term will lag behind peers, can

Here's a look at the longest-run three-way companies to test hydroelectric power:

First, self-built website. Traditional enterprises need to invest a huge amount of money to do infrastructure and related technical personnel recruitment, and then need to start a dedicated network promotion department, responsible for the construction and operation of online trading platform, as well as the optimization of the site. This model may be the site's copyright and output profits are their own, but the overall investment, the output cycle is long, at the same time the site platform technology and operational promotion needs higher requirements and costs.

Second, many enterprises are very focused on search engine optimization (SEO), the practice is to find a group of Web site optimization talent through the search engine research, the Enterprise site optimization, to ensure that the search engine can find his company. In this way, ordinary keywords to use about 3 months of time optimization, optimization time is long, the effect is not stable, and sometimes pay more effort is not necessarily effective; search engine algorithms are constantly adjusting to spend a lot of energy on search engines.

There is the use of search engines is the bidding rankings, is based on the number of clicks. On the one hand, there may be a vicious click, on the other hand, although the top, but it does not necessarily represent the needs of the public, consumers will not because who ranked before to buy his products. Once these rankings provide the information can not really meet the customer, then his user experience is negative, then this ranking method may have a certain negative impact on the ranking of the enterprise.

Third, the use of Third-party E-commerce platform. This is now the common choice of most small and medium-sized enterprises. For example, Ali Bole Network, enterprises can release information on the platform, product information, business opportunities and other information can be optimized to search engines, products, brands to promote, increase orders. This approach is more convenient and effective.

In the era of network economy, enterprises face the global competition, E-commerce has become an important part of the sales system of small and medium-sized enterprises, and obtained a certain profit, resulting in the growth of performance. Ali Bole remind traditional small and medium-sized traditional enterprises, according to their specific circumstances to choose their own e-commerce path, in the E-commerce wave firmly seize this opportunity.