Analysis on the factors of reducing the page bounce rate of website

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Page bounce rate refers to the percentage of pages that a user closes a page on a page that reads a Web site. Simple mathematical formula to represent the site page bounce rate is: Users read a page to close the number of pages divided by the number of users to enter the site. Jump rate in the Webmaster optimization site is also to be taken into account, the bounce rate can make the webmaster to analyze the website of their own deficiencies, how to modify these deficiencies to improve the overall quality of their site. Now I have to analyze the site page to reduce the bounce rate factor.

One: Less site updates lead to less content and no attraction to visitors. Many webmaster sites are small sites, small sites are also to maintain regular updates, if the site is not regularly updated content, not only will make a certain impact on the visitors, will also be included in the Search engine Site page impact, now many users through the search engine to enter the page, if their own site for a long time did not update, No updates means no new content appears, so the user points in the will also quickly leave, will not enter other pages of the site, and some webmaster has been concerned about the chain of information, a large number of published outside the chain of their own site, the article did not update their website, will also lead to the site included in the page, the home page snapshots are not When updating the website article, should pay attention to the website content characteristic, to try to original, in order to ensure that the key word layout based on the interests of visitors, the user is what to do, how to guide users through this page and then enter the site other pages are we want to consider, many webmaster through the online copy of the article published on their own website, This copy-and-paste article not only search engines do not like, users will not like. So be sure to write their own articles, copy the article at least to look at their own and then to modify, so that the release to their own website, in order to increase the user's other pages of the viscosity of the site, you can add related articles below the link, but also the interests of the inner chain optimization.

Second: The layout of the site page confusion. Everyone into the site page is like a simple and generous page, not some messy things. The website page is too messy the visitor suddenly closes the page, such words to the website influence is very big. Briefly, the next few things need to be noted. Many sites like to put a good look at the video Flash files, in order to attract the attention of users, in fact, this is a good starting point, but some sites to enter the home page is a large video file there, as soon as you enter the home page video began to play automatically, so there may be a visitor's computer The user is not so much patience to wait, directly close the page, the other page use background music, because the background music needs to load, the site opened when there is no sound, after a while to pop music, this will also frighten visitors. Sometimes you will find that some sites because to promote their own web site products, will be pop-up from the middle of the window to consult you whether you need help, so sometimes people particularly disgusted, suggest that the lower right corner of the page to display a small window, do not affect the user to read the normal page article. Simple and generous site, there are pictures of the memory as small as possible, so that faster loading, remove some large volume files, show users a clear and clean page, so users also like to see more points.

Third: Enhance the visitor to the website Trust degree. The network is virtual, in the face of the page who do not know who is who, so that there is a layer of mystery, let a little bit of vigilance in the inside, some corporate websites in the network to promote their products, in order to make users trust the site, but also to the future of the site's products trust Recommended site webmaster in the maintenance of site content updates and the layout of the site as far as possible to the company's real information such as company name company Address company contact Information Mailbox QQ number and so on the page in the bottom corner of the display, this can win the user trust, the enterprise site should be the user experience in the first place, To fully consider what users want to see, what information users need, what users want to get on the Web services, how to win the trust of users, etc., to provide users with valuable content, respect and guide visitors, it is possible to turn visitors into the final customer.

Summary: The author believes that reducing the site page bounce rate should be conscientiously implemented to optimize the site's action process, so that effective data for our site optimization to provide reliable support is to enhance the user experience and post site optimization accumulated weight of the PR value of the effective way.

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