Analysis on the misunderstanding of SME website popularization

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With the continuous development of China's Internet, more and more small and medium-sized enterprises have their own web site, whether it is self-built site, or free business-to-business integrated platform, such as the World Factory Network to send the independent domain name site, all need to do site promotion, only with the appropriate website promotion strategy to make small and medium-sized enterprises to play But by the impact of e-commerce development in China, most of our small and medium-sized Enterprises E-commerce and Network marketing knowledge, professional knowledge of e-commerce professionals lack, most small and medium-sized enterprises have not adopted appropriate effective web site promotion methods, but in the promotion of the site into the site to promote misunderstanding!

1, the flow is kingly, ranking is the standard

Flow and ranking is to assess the quality of a website operation is an important factor, but not all factors, because so, the majority of small and medium-sized enterprises to pursue the flow and the ranking fell into the under! In fact, for small and medium enterprises, the website promotion is good or bad, not the amount of traffic, but the number of effective traffic, because the nature of the industry is different, So doomed to the different amount of site traffic! Access to millions of IP, ranked within 2000 of the blog Net eventually withdrew from people's view, but only 30,000 IP access, ranked 1w after the chemical network market value is billions of! Flow, ranking is only a site evaluation index, but not all indicators, Therefore, website promotion should not only to flow, ranking as the primary goal!

2. Completely do not promote or do a lot of promotion

When the small and medium-sized enterprises have their own site, most people will enter the wrong, or think that the site is not used to do not do site promotion, or think that the site is omnipotent, do the blind promotion of super budget! In fact, for small and medium-sized Enterprises, the site is small and medium-sized enterprises on the Internet to display corporate image, display product information places! In doing web site promotion to be based on the purpose of the site, there are strategies to promote the positioning, rather than blindly do a lot of promotion or do not promote!

3. Website promotion is 0 cost

With the growing maturity of the network, although small and medium-sized enterprises in the world can be built online free station, but 0 of the cost of network promotion methods are not, small and medium-sized enterprises to do is to effectively control the promotion costs, rather than fantasy 0 costs! The network is the low cost promotion channel, The good website promotion method can let the small and medium-sized Enterprise's website spend very little money to be able to have the very big propaganda effect, but this is not 0 cost!

In small and medium-sized enterprises in the network Marketing, web site promotion is just a way, the site is just a tool! To use the right website to promote the concept of the use of appropriate Web site promotion methods to do the promotion of SME website! Let small and medium-sized enterprises with the development of network marketing growing!