Analysis says Microsoft's new CEO won't sell Xbox's core business

Phoenix Science and technology news, November 12, who is the person who is, this problem seems to now do not speak clearly. The latent, dubbed the technology "Yu-cheng", has become a popular candidate for the new helm of the company after it successfully sold its hundred-year-old mobile phone giant, Nokia, to his old owner, Microsoft. If Elop is elected Microsoft's new CEO, he will consider extending office suites to more mobile platforms, and will consider shutting down Bing search and, if necessary, selling the Xbox department, to put more effort into mobile strategy, people familiar with the matter said. At the same time, some industry analysts are starting to "close Bing", "sell the Xbox" Voice, and rising. One reason is that the two business units are not as shiny as windows and office. Rick Sherlund, an analyst at Nomura Securities, said the sale of Bing and the Xbox business and other measures could boost Microsoft's 2015 profit increase by 40% Rick Cherinde. "There are so many things that Microsoft has to do, and these assets have no obvious value for the overall business of the company," Cherinde said. But in fact, this is probably just one of the many scandals that attracts attention. The idea of "turning off Bing and selling Xbox" has attracted the interest of short-term investors. These people are more concerned about the performance of Microsoft in the next quarter, and the company is not long-term healthy development. So the news of this anonymous leak is probably intended to please Wall Street. More importantly, the idea lacks strategic thinking, especially since Microsoft recently launched the Xbox One, a new generation of game consoles, and it is hard for another CEO to inspire confidence in the company if it is sold. Therefore, no matter who is elected, they will not, and can not have the two business units with "crooked Brain." Bing's importance underscores the fact that Bing is not doing well. In fiscal 2013, Microsoft's online services (including Bing) lost $1.3 billion trillion, and in the 2012 fiscal year, which lost $1.9 billion trillion, and lost $6.2 billion for the takeover of an advertising agency, AQuantive, $2.7 billion trillion in 2011. As an independent business unit, Bing is moving in the right direction, but it is still a long way off, and it is a "burning money pit". If Bing is excluded, Microsoft's finances can increase by $1 billion a year, equivalent to 5% of its operating income. As a result, the call to close or spin off Bing is growing louder. But this is not the case in the market. Currently, data-driven services are increasingly closely related to operating system functionality, with the most notable example being Google's voice search Google Now. As a major feature of the Android system, Google now blends data that is very useful for personal information data, making arrangements, looking up historical search information, traffic information, flight trends, and so on. For Microsoft, so is Bing. For Microsoft, it has no Google Now and Siri-equivalent products, but it has started to chaseOut。 The Windows 8.1 system has a built-in Bing search this is significant; at the same time, Bing also provides data for applications such as news and weather forecasts, plus the WP platform enhances the local search function, which is also very beneficial, and importantly, the WP platform and Bing search are mutually reinforcing, Bing provides powerful data, WP ease of use will also improve. As data-driven services become richer and more important, Bing's position in Microsoft is increasingly important. Although the business will not bring a large amount of revenue in the short term, it is a necessary strategic investment to integrate it with other products and determine the future of Microsoft services. Therefore, Bing will not sell, which is not in line with current market strategy. Xbox is the "Living room Strategy" core "post-PC" era has been sung for many years in the cavity, now is really coming. The report, published by IDC in April this year, said global PC shipments fell 14% per cent year-on-year in the first quarter, the biggest quarterly decline since 1994. IDC blamed Windows 8 for failing to retain users ' choice of mobile devices. There is no doubt that Microsoft has lagged behind in the mobile bandwagon and its mobile device sales have not kept up with a fraction of the iphone and Android, but the company has a great advantage in the rising "parlor scramble"--xbox. Up to now, the Xbox 360 sales have reached 80 million units, the first generation of the Xbox sold 24 million units, and Microsoft's next-generation Xbox One sales target is set 400 million; Xbox Live users broke 46 million this April, and currently, about 42% Members spend at least 30 hours a month using the service to see a movie. Microsoft has repeatedly stated from the outset that Xbox One is more than just a console game host, positioning it as a living room entertainment integration terminal: Playing games, watching TV, watching movies, Skype calls, and the capabilities of Xbox One and its powerful, especially voice and fast switching are impressive. If you add WP phone, Windows pc and Surface tablet, a complete user experience circle will emerge. Joseph Mehdi Yusuf Mehdi, Microsoft's chief marketing officer, said Microsoft wanted to make all screens seamlessly connected in a unique way, including PCs, tablets, mobile phones and televisions. The market returns handsomely, with television advertising and subscription services reaching a market size of $450 billion trillion, a figure that will quickly break 500 billion dollars. Today, television is the only screen in the "three big screens", including mobile phones and computers, that has no internet access on a large scale. No matter which family won the living room, it is possible to win the overall victory, especially when all companies in peremptorily together mobile equipment, living room strategy appears to occupy the opportunity. After all, after a hard day's work, accompany the family to watch the movie TV programs, sports games and chat, still many people must at night and is the most want to do the project. Therefore, as the core of the "living Room strategy", XboX one shoulders the future mission of Microsoft. To sell it, unless the new CEO is the opponent "lurking", or Microsoft wants to jump cliff suicide. The most widely cited piece of wisdom in the scientific and technological community is the pioneering contribution of computer scientist Allen Kei (Alan Kay, American computer scientists) in object-oriented programming and windowed graphical user interfaces, which won the Turing Prize in 2003. He is currently the Dean of Viewpoints Research Institute and a part-time professor at UCLA. An academician at Apple and Hewlett-Packard. "People who really care about software should build their own hardware." "Apple is a good example of this, and its computers, music players, mobile phones and tablet hardware are tightly integrated with their software," he said. Microsoft, on the other hand, is a bad example: the Windows Vista system is a disaster, in part because the system and hardware are not well integrated, and many computers are not equipped to carry the system. Microsoft is experienced in building top hardware products, both successful and unsuccessful. The company's first mainstream computing device is the Xbox game host, which runs its own software and Xbox Live cloud services, which is the pioneer product of Microsoft's move to "equipment and services". The Xbox department provides Microsoft with a valuable experience in building hardware and software, which is particularly important after the company acquired Nokia. And it's worth noting that the Xbox is the world's favorite Microsoft brand, as popular as windows, and even better word-of-mouth than the latter. (Lengqiu)