Analysis says U.S. mobile gaming market revenue will exceed 800 million dollars this year

Beijing Time August 19 News, according to foreign media reports, market research institute emarketer recently said that this year, the U.S. mobile phone game market revenue will reach 849 million U.S. dollars.　　EMarketer says casual games based on mobile platforms have allowed more than One-fourth of mobile phone users to play mobile games. According to the data, 64 million of users play mobile games at least every month this year, and the figure is expected to rise to 94.9 million by 2014.　　EMarketer's estimates do not include mobile users who play pre-installed games, which can bring a good brand effect to publishers, but will hardly make a profit. Games are popular on smartphones and feature phones, but mobile gaming audiences will move further toward smartphones, as smartphone penetration is further enhanced.　　Smartphone gamers already account for 42% of total mobile gaming players, and gamers like traditional casual games like Scrabble and Sudoku, according to comscore, a market research institute. EMarketer expects mobile gaming revenues to reach $849 million trillion this year, with most of the revenue coming from paid downloads.　　EMarketer said that by 2014, mobile gaming revenues will exceed 1.5 billion dollars.　　EMarketer points out that during this period, advertising-supported mobile gaming revenues will be nearly doubled, and this year advertising-supported mobile gaming revenues accounted for 6.5% of total mobile gaming revenues by 2014, with advertising-supported mobile gaming revenues accounting for 12.3% of total mobile gaming revenues. Only 4% of US video game revenue comes from mobile gaming revenues, according to Newzoo, a market research agency TNS and video game analysis agency.