Analysis: The important role of fine-tuning in the late stage of the website

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To understand fine-tuning, we first need to understand the search engine ranking mechanism. With the rapid development of the Internet, there are a large number of pages every day, so if a page or a site for a long time without any changes, then the page will be included in the old database, thus reducing the probability of being searched. So how do we get rid of this spell? Fine tuning can solve the problem. We through fine-tuning, so that the site to maintain a certain timeliness, and let search engines to maintain the site update, in order to reduce the risk of the right to fall. A site ranking in the now good, if the years do not change, with the search engine development and progress and algorithm updates, the final ranking will not be long.

So what is fine-tuning it? Many owners of the concept of fine-tuning is actually one-sided. You may think that fine-tuning is not the site update, such as update the news or update the product, so that the search engine each time to crawl will display different content. We refer to fine-tuning, refers to the existing long time no changes in the page, text, picture adjustment. But fine-tuning is not a revision, if it involves the path or the entire page changes, it does not belong to the scope of fine-tuning.

So what's the benefit of fine-tuning?

1, fine-tuning can enhance the site click-through, thereby stabilizing the keyword ranking.

In our site optimization early, we are based on their own industry experience or related search and search Drop-down box to analyze user needs, when our website obtains the keyword rank, will have the user natural click, when we obtain is the most true user data, through the user's click we may do the user demand analysis, Which links or content clicks High, which content clicks Low, we can make appropriate adjustments, such as Baidu Thermal attempt is a good data analysis tool:

This is my site's 6 hot products, we can adjust the order of 6 products by the user's clicks, the more users click the more the products are placed in the user's position, the user comes to see the products they want, and it is very helpful to increase the click rate.

2, fine-tuning can improve the conversion rate.

Each of us wants to have a higher conversion rate on our site, and sometimes fine-tuning it may solve the problem. For example, we common some of the mall site, added a product page comments, conversion rate will be significantly improved. Also some Taobao shopkeepers by giving gifts to induce users to buy products after the comments, so that the credibility of their products significantly improved. For example, at the bottom of the site to add related product recommendations, the following figure:

Users enter your product page and after browsing, if the relevant product recommendations, perhaps users will continue to click, like many shopping malls deliberately designed to let users in the same market, so as to enhance customer purchase market products. Another example is selling mobile phone mall station, after users buy mobile phones, to recommend mobile phone film or headphones, are a good recommendation strategy.

3, fine tuning can solve the problem of power down.

Once a friend of the site was Baidu down the right, can not find the reason to drop the right, so to discuss with me, we analyzed the number of factors that caused the site to drop the right, also did not find too many problems, and finally through the site to fine-tune the right to reduce the problem. This is the same as we said earlier, Baidu put his site in the old index library.

Fine-tuning is the stability of the site ranking important guarantee, is to promote a conversion rate of a way, but also can improve the flow of the site. In short, the role of fine-tuning we can not afford to ignore.

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