Analysis: Why the long tail keyword research analysis is the main source of web traffic?

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For a website optimization its ultimate goal is to be able to bring traffic to the site, improve the conversion rate of traffic to make the company profitable, which is the ultimate objective of each enterprise or individual website. So how can we bring traffic to the site to improve the conversion rate? This is every webmaster in a site before the optimization must be considered, but for some novice webmaster because just entered the SEO industry its experience has a lot of deficiencies, may be the problem of the analysis of the lack of insight into the place, In this author on the combination of many years engaged in the actual experience of SEO and the author's current optimization on the sale of "coffee machine" a site as an example, for the vast number of novice webmaster to explain why the long tail keyword research analysis is the main source of web traffic?

For the research and analysis of the key words, I wrote a special article titled <: How to do keyword analysis > in this I do not specifically again detailed to share with you how to study the keyword, if interested in some novice webmaster can go to see, the content is basically dry goods, This paper expounds how to analyze and study the key words in detail. Well, don't talk much, or to go to the point, in the author seems to do a good job in the analysis of keywords, is generally a long tail keyword analysis and mining, in the long tail keyword analysis and research can use the Professional keyword mining tools, if the site is optimized at the same time do Baidu bidding, Also can be through Baidu auction Word library to mining related long tail keyword, and in the author often on the keyword research and analysis often use is Baidu search Drop-down box and Baidu related search, such as the long tail keyword is not only very strong correlation and still users often to search the word its effect is very significant. The author also has a long tail keyword research method is to stand in the user's perspective to think, through the user's search behavior and search psychology to analyze the long tail keyword, such as: the author of the current optimization of the coffee machine Web site, the general to buy coffee machine users are most concerned about the price of the machine brand, the quality of the machine performance, Machine after-sales service and so on, there is a regional key word, the author of the company in Shenzhen, mainly for the Shenzhen area services so you can write the long tail of the key words as "Shenzhen coffee Machine" or the Shenzhen Coffee machine price, and so on the key words of the analysis of the author simply talked here.

The key word research and analysis is mainly on the long tail keyword research, the above author also simply share how to carry on the long tail keyword analysis, talked about the long tail keyword may have the novice stationmaster to say, like this keyword search quantity is very low, but does not like some main key words search person high, So some novice webmaster put all the energy in the main keyword above to do optimization to get traffic from the main keyword, the results can be imagined not only wasted a lot of energy and time, the main keyword is not done, long tail keyword is not done well. In fact, as long as a bit of experience webmaster understand the main key index is very high, but such a word is a very broad word, its conversion rate is very low, not the source of precision flow, but also very competitive. As the author of the optimization of the coffee machine website of the "coffee machine" this keyword, you need to rank in the home page is very unstable but the basic can be maintained to the second page as follows:

Primary keywords like this can rank third in the second page, should bring a lot of traffic, in fact, this site is not so, most of the source of traffic from the long tail of the keyword, and its conversion rate is also good, the following is yesterday's traffic statistics of the site as shown:

The flow data of the above figure 98% is from the long tail keyword, and as shown below:

The figure above is the data of the site is the source of traffic, talking about here may be some novice webmaster will ask, long tail keyword research is good, then how to use the long tail keyword to obtain traffic? This is the author's focus to share.

When the relevant long tail keyword of the site is well researched, then with these long tail keyword to do for the Inner page optimization, that is, the content of the site, in the optimization of the inner page, to the long tail keyword for the theme, the theme of the construction of original content, and then in the content to do a reasonable keyword layout, So that the entire article to achieve the effect of illustrations. If the page gets a certain weight, then when the user retrieves a keyword that matches the topic, the page can have a better sort of flow from the page. For example: the author in the optimized coffee web site to the long tail keyword "How much money a pound of coffee beans" for the theme of an original article, now every day through the keyword to get traffic 3 to 5 IP as the following image of the page as landing page:

This article original in Yang: the source of Shenzhen Coffee Machine Network http://www.icoffee8.com/xinwendongtai/523.html reprint please indicate the source for Xie. To sum up, do a long tail keyword analysis and research, to the long tail keyword as the theme of original content construction, the optimization of the inner page will bring better traffic for the site.