Analyst: Galaxy Note4 difficult to pull Samsung's woes

Introduction: The U.S. "PC" online edition today, wrote that the upcoming Galaxy Note4 difficult to reverse the adverse situation of Samsung, must take a deeper reform measures to truly change the trend. The following is the full text of the article: Samsung Electronics is expected to launch the Galaxy Note4 in the near future, hoping to reverse its disadvantage in the high-end smartphone market. But Samsung's problems are getting worse as local manufacturers gradually erode their share of low-cost equipment in countries such as China and India. In Wednesday, Samsung issued an invitation letter announcing the unpacked 2014 Episode 2 event to be held in Berlin, Beijing and New York on September 3. The company typically launches a new generation of Galaxy Note handsets at the IFA electronics Show in Berlin, which this year seems to be no exception, as they indicate the date on the invitation. Before that, Samsung had just experienced a disaster in the second quarter. The company may still be the leading smartphone market, but the market share has slipped from 32.6% to 25.2%. According to Strategy Analytics, a market research firm, Samsung shrank 1.5 million to 74.5 million, although overall smartphone shipments grew by nearly 27% per cent. The note series has become an important asset for Samsung, but to really reverse the trend, more products are needed. New products are urgently needed. Samsung appears to be at a standstill at the moment, and any equipment released at this stage is only to stabilize the situation, not restore growth. Neil Mawston, Strategy Analytics analyst, believes Samsung needs a revolutionary device to shock the market, such as a folding or curved screen, to revive sales of mobile devices. Galaxy Note4 may be more revolutionary than the current Galaxy Note3. It is reported that the product will carry a 5.7-inch display, resolution up to 2560x1440, using Gaotong Dragon 805 processor. Even if the Galaxy Note4 is just a simple upgrade of existing products, Samsung must prove to the outside world, Marvell Harsh research director Counterpoint, a marketing research firm, says It has learned from the failure of Galaxy S5. The Galaxy S5 has disappointed many, mainly because it does not use the luxury design of HTC One M8 to differentiate it from previous models or cheap smartphones. I want Note4 to have all the elements missing from S5. For example, a state-of-the-art design with a new design concept, containing some metal, is no longer used as a plastic shell like existing products. If you look at Note2 and 3 from the front, and Galaxy S4 and S5, you'll find them almost identical. Shah said. In SamsungA few days after the unpacked launch, Apple is expected to launch a new generation of iphone with a larger screen size. Samsung must take some special measures to prevent a further decline in market share. To reverse the situation, Samsung must also attract consumers in countries such as China and India through a richer range of low-priced smartphones. With the growth of the West stagnant, emerging markets have become a new engine of growth. According to Strategy Analytics, for example, India added 28 million mobile subscribers to the top of the world in the first quarter of this year. Both in China and India, Samsung's smartphone sales have been eroded by local manufacturers. In the past four or five years, consumers have become a trend to buy their own brands of smartphones. Now there is a snowball effect. Mouston said. In China, the second quarter of the millet smartphone shipments have surpassed Samsung. In India, Micromax's overall mobile phone shipments have surpassed Samsung, and smartphone shipments are catching up. Too many products Samsung offers a plethora of mobile phone models that are confusing to consumers, and the company's low-end smartphones are expensive. The price is almost 30% to 40% higher than that of Chinese and Indian brands. Shah said. Millet and Micromax Such enterprises have made significant progress, from multiple factors. One of them is the so-called reference platform or reference design more and more. Even Google has launched Android One, which specializes in developing high-quality smartphones that sell less than 100 dollars. Other Indian smartphone makers, such as Maicromax and Karbonn Mobile and Spice, will launch the platform's first offerings this fall. These reference platforms reduce the threshold for smart-phone development by providing components and resources that can be quickly and cheaply integrated into devices. So, even in the absence of a large research and development department like Apple or Samsung, ordinary companies can still offer competitive products. To better compete in this area, Shah said, Samsung has made some major changes, such as merging the product mix and speeding up the product update cycle. Mouston added that the company also lowered prices and offered more high-end features in low-cost models. Whatever happens next, consumers will be big winners as competition intensifies, and they will get higher-end smartphones at more favorable prices.