Analyze the position of common page advertisement and analyze its value

Network advertising is a new concept of media, as long as the basic elements of media are different from the traditional media model, can be called the new media. Now the new media is really endless, the problem is to explore the network advertising value balance, which refers to the value of the balance is mainly advertisers and network media between the value of the balance of advertising relationship. Network advertising industry After several baptism has slowly matured, so the advertising position highlighted the value of balance is also critical.

At present, the main forms of Internet advertising are diverse, different billing methods; The advantages of network advertising: wide coverage, active initiative, time persistence, relatively low cost, high cost performance; everyone on the network to see now advertising is to promote "precision advertising", in Zhou Ningning seems to be more accurate to show the ads in front of the audience , according to the preferences of the audience consumption characteristics or their occupation-related and advertising media content is exactly match, through accurate to achieve advertisers and consumers to establish a one-to-one communication, deep promotion of consumption or impact; Direct products to the needs of the crowd, this is the pursuit of the state of advertising. Is the use of technology, including geographical objects, behavior of the object, the idea of the carousel. Advertising in a number of media advertising, after 24 hours a day to detect ads advertising performance effects, to increase or decrease real-time optimization, improve the overall effect of advertising to reduce costs, improve revenue behavior.

How to embody the value of advertising? In fact, the precise frame in the advertising, we can be divided into the network of ads can be geographical orientation, time-oriented, interest-oriented behavior, advertising display mode behavior. These behaviors are combined to optimize the data from the test, and the advertising effect can be improved very well. It can be said that the first step in the value balance of advertising is how to be accurate, many people in the industry talk about precision seems to be good, in fact, the implementation will be biased, more and less deviation depends on the accuracy of data monitoring, and to achieve the accuracy of each link when the monitoring is not wrong or affected by external factors.

A large part of the webmaster income from the page advertising code placement, good settings can maximize the effectiveness of advertising, I will combine their actual experience to all of us to analyze the common page advertising location and analysis of its value.

1, the page Head banner advertisement

Presentation: page banner ads are displayed on the top of the encyclopedia page, usually using the 950x90 size of the picture or Flash form. When the current page has multiple header banner ads, the system randomly selects one of the displays.

Value analysis: As the page opened the first time to display the advertising content in the most eye-catching position, so the Web page is the highest price, the most suitable for business promotion or brand promotion of one of the types of advertising.

2, the end of the banner advertising

Presentation: Footer banner ads appear below the forum page, usually using 950x90 size pictures or Flash forms. When the current page has multiple footer banner ads, the system randomly selects one of the displays.

Value analysis: Compared to the page head and the middle, the display of the lower end of the page is relatively low, usually will not cause the visitor's aversion, but also basically able to cover all the advertising content interested in the audience, so suitable for the neutral and moderate promotion.

3, Home column advertising

Display mode: Home column ads displayed in the encyclopedia home adjacent to the two categories of columns, you can use 505x80 or other size pictures and Flash form. When the current page has multiple ad categories, the system randomly displays one.

Value analysis: Due to appear in the encyclopedia home more obvious location, advertising show better, but too much too large home page ads may attract visitors disgust.

4. Advertising in the text of the entry

Presentation: The text page ads appear in the content of the above, below or to the right, the content of the above and below the general use of the form of text, the content of the right side of the post usually use the form of pictures. The current page has multiple entries in the page ads, the system will be randomly displayed. You can modify the number of advertisements displayed in the body page of each entry in the other settings in the global settings.

Value analysis: As the entry is the most important part of the encyclopedia, embedded within the content of the page ads, users can browse the content of the post is naturally accepted, coupled with the characteristics of random playback, suitable for specific content of the effective promotion, but also for the encyclopedia of its own propaganda and bulletin. It is recommended to set up multiple entry page ads to achieve the difference in advertising content, thus attracting more visitors ' attention. According to the test, the 336x280 ads placed on the right side of the first paragraph of the entry text are clicked highest. The second is the 728*90 advertisement between the entry title and the first line of the text, which is about 80% of the right 336x280 ad clicks.

5, the right of entry page ads

Presentation: The right side of the entry page ads appear above or below the basic information of the entry, usually in the form of text and small tall long pictures or flash.

Value analysis: Due to the position in the text page of the entry or more obvious, advertising effect is also good, usually will not cause the visitor's aversion, but also basically can cover all the ads content interested in the audience, so suitable for the neutral and moderate promotion.

6. Couplet Advertisement

Display mode: Couplet ads in the form of rectangular pictures displayed at the top of the page on both sides, the shape of a couplet, usually using a wide, small tall rectangular picture or Flash form. Couplet ads are generally used only in the case of the width of the main table using pixel conventions, such as the use of more than 90% percentage of the main table width, may affect the normal flow of visitors. This type of advertisement is not displayed automatically when the visitor's browser is less than 800 pixels wide. When there are multiple couplet advertisements on the current page, the system randomly selects one of them to display.

Value analysis: Couplet advertisement because only displays in high resolution (1024x768 or higher) on both sides of the screen, occupy only the blank area of the page, therefore will not incur the visitor aversion, can the good prominent promotion content. However, due to the special requirements of the resolution and the width of the main table, the audience proportion of the advertisement cannot reach 100%.

7. Floating Advertising

Presentation: Floating ads are displayed in the lower-left corner of the page, and when the page scrolls, the ad moves itself to keep the original position, usually using a small picture or Flash form. When there are multiple floating ads on the current page, the system randomly picks one of the displays.

Value analysis: Floating advertising is an effective means of strong commercial promotion, its floating in the page, so that it and fixed pictures and text, more likely to be concerned about, because of this, this mandatory attention may also incur no interest in this advertising content of the visitor's aversion. Please be careful not to display too large pictures or Flash in the form of floating ads, so as not to affect page reading. Basically advertising form on the above several, good analysis and utilization, can be in the assurance of customer experience on the basis of effective increase in income.

This article by the http://baike.bupangla.com webmaster feeds!