Analyzing competitors ' SEO applications from multiple aspects

Whether the enterprise website or portal site, competitor analysis is a very important part of SEO work, only fully understand their website and competitors in the search engine performance, to find the gap between the competition and need to strengthen the link, as well as the way beyond competitors.

In foreign countries, SEO launched earlier, those who specialize in SEO are called "Search Engine optimizers", referred to as Seos. Because Google is currently the world's largest search engine provider, so Google has become the world's main research Seos, Google's official website has a page to introduce SEO, and show Google's attitude to SEO.

SEO personnel in the country is mainly responsible for the company's site keyword ranking detection, maintenance, and search engine experience construction work, generally called seoer or SEO Commissioner, SEO engineers.

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Search engine optimization is such a technology, that is, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role.

Simply put, SEO is a kind of web site in Baidu, Google, Yahoo and other search engines to get a better ranking so as to win more potential customers a way of online marketing, but also SEM (search engine marketing) a way.

After understanding the importance of competitor analysis, we also need to have a clear understanding of what needs to be analyzed, as well as the steps to analyze it, to analyze the data, to find the optimal point of entry through the analysis of the data, to develop optimization plans, processes, and task objectives, execution time, etc.

This article will need to analyze the content of the point of collation, in the next period of time, will be their own experience to collate, provide reference.

Competitor Analysis Part content finishing:

1. Basic part

Domain History

Domain whois information

2, Rank part

PageRank

Sogourank

Alexa

3, included part

Baidu included quantity

Google included quantity

Yahoo Collection

Other search engine included quantity

4, the overall site

Inner chain structure

Number and composition of outer chain

Keyword ranking

Website Update frequency

Directory structure

5, page part

Web page code

Web page static

Title

Keywords

Description

6, Content part

Original content

Reprint Content

7, search engine performance

Update frequency

Collection efficiency

Simulation Spider Crawl

Through the analysis of content points can help us understand their website and competitor's site in the search engine performance, as well as competitor's website is how to work, at the same time understand its own site strengths and weaknesses, for customers to develop a reasonable search engine optimization program.

Author: Lan Shang seo Team-black and white map

Original load: http://www.lention.com.cn/blog/

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