Analyzing the 4P strategy of website marketing from the angle of marketing

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In many people's opinion, website marketing is nothing but search engine optimization (ie, SEO), perhaps also on the forum post promotion and soft text promotion. In fact, this is a misunderstanding. Website marketing content is very rich, search engine optimization optimization is a part of the website marketing, but also far from this. In essence, website marketing also belongs to marketing. Therefore, to truly strategic marketing of the site, but also from the marketing of the 4P portfolio strategy.

4P combination strategy, also known as the 4P theory, is Kotler and other famous marketing master proposed marketing theory, is the basis of marketing strategy, 4P refers to products (product), prices (price), channels (place) and promotion (promotion). At this point we can easily find that the search engine optimization is only a 4P portfolio strategy in the channel strategy, not the whole marketing strategy. Therefore, it is necessary to systematically, comprehensive and effective website marketing.

In view of the website content and the service is the special form product, the classical marketing learns on the network also to differentiate the application. Specific also need to webmaster from the 4P Portfolio Strategy Division Four of the direction of serious thinking and application, so that the maximum effectiveness of Web site marketing. Now the author from four directions to brief their own feelings, hope that by this, you webmaster can get some inspiration.

Products (product)

Whether a website can retain visitors or users is the key to its content and services, so the site content and services should be the site's most important, search engine optimization gurus constantly emphasize content for the king is the reason. However, it is not easy to make a return visit to the satisfaction of the visitors. Marketing to target customers (in terms of the site is the target visitors) attaches great importance to the analysis of their needs, psychology, desire and so on to achieve the best marketing results. Web marketing also needs to be so. What visitors really need is worth every webmaster to think and analyze seriously, of course, sexual violence is not permitted by law.

Ii. Price

The internet age is almost free, and a Web site is good enough for free content and services to attract a large number of visitors. It should be said that there are traffic opportunities. Therefore, too much emphasis on the benefits will often outweigh the gains, but a certain reasonable fee is allowed, depending on the user's psychological bottom line. Therefore, the site content or service price positioning is very important. Notice, the website customer revenue = Customer Quantity x charge, the charge is relatively low, the massive increase customer, the website income increases, sometimes the increment will not only be a little bit.

Iii. Channels (place)

This includes our familiar search engine optimization and to various types of forum posting promotion, etc., of course, including soft text promotion. Channel Marketing is about making it possible for visitors to reach our site. There is no channel and almost nothing. So the current search engine optimization will be so valued. But in addition to SEO these, there are many worthy of our efforts in the direction, such as Word-of-mouth marketing, and Word-of-mouth depends on the content of the site and services.

Iv. Promotion (promotion)

"Jump price" sounds somewhat vulgar, but the promotion strategy is indeed a very important strategy in the marketing strategy. This is in the final analysis of almost all customers have so some of the mentality of petty greed, which again confirms that we need to study the customer's psychological point of view. There are a variety of promotional types, matching service promotion is undoubtedly a better one.

The above said so much, in fact, just want to emphasize that website marketing should be systematic, comprehensive and efficient. For more articles, visit http://www.creatist.cn or my blog http://www.we-will.cn. Welcome to join the Network Marketing discussion Group (61967445) to discuss together.