Analyzing the development of local tourism websites in the Internet

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With the arrival of the 51 golden holidays, tourism companies all over the country began to advertise, tourism site is also a layer on the Internet to do the propaganda, I believe this year's tourism will be more and more. From a part of the Internet data, this year's local tourism sites in the annual increase, especially the major tourist attractions, such as: Guizhou tourism. The author believes that in this tourist season for the tourism site is the major tourism companies are very optimistic about a big profit site, at the same time with the advent of the 51 holiday, the competitor's website is also gradually rising, the current view of the tourism site is still very high degree of competition. So, this year or the future of local tourism sites in the development of the Internet where the road? The following author to analyze it.

First, learn more about the habits of people who love to travel.

At present, the tourism season has arrived, the major regions of the tourism companies in their own travel sites to do publicity, can be said that regional tourism sites on the Internet competition is also very fierce. In this respect, I believe that many travel company SEO personnel or network marketing personnel are hoping that the company's travel site can be called the boss on the Internet. Therefore, want to take the travel website to do well in the Internet, the thorough understanding user is the first step.

The understanding of tourism users is one of the important steps, I think, many scenic spots are more suitable for couples, lovelorn people, the elderly to go, everyone to travel when the yearning is not the same, everyone's pursuit is very different, And for these understanding can be learned on the internet when doing propaganda can be in these directions to publicize, of course, there are other understanding of the author do not do detailed analysis, so must be in-depth understanding of the hot love of tourism users.

Second, in the site to show users the most attractive side

The most attractive aspect of the site to the user, here the author refers to the eternal user experience, as the saying goes, "content for the emperor, outside the chain for the King" in 2013 years of the Internet has been all realized, while the user experience has always been a user and Baidu attention to one aspect. For tourist users, the first thing to see is certainly the most attractive side or the user is looking for the side. After the author analysis, to the local tourism site 3 small pieces.

A: Site owner, location, secondary navigation distribution

For primary navigation, location navigation, navigation in the tourism site to divide the clear, so that users click into the site can be seen at a glance to see some of the content of the click, especially the homepage of the location of the navigation is the user generally like to click on the content, you can directly find the user want to see the content, The above picture is the leading navigation of Guizhou tourism website, from the user's angle distributes the periphery traveling, the domestic and foreign travel, the outbound travel, the visa, the hotel, the scenic spot, the car rental, buys, the introduction and so on, these not only gave the user to want the side, is also attracts the user

The above is Guizhou tourist network position navigation, the user enters the website to click the position navigation content to be able to see in detail the content which oneself wants to find, including other content also presents in the user's mind, so the user can for find the content. and the second navigation in the bottom of the site, generally very few users read the above look at the following, for the secondary navigation of the author is not detailed introduction.

B: Site popular recommended tourist attractions distribution

Popular recommendation, I think this is a tourism site's core content, for the core content of the display must be fully presented to the user in the home page, because these popular information can be the first time to lock the tourist users want to find the place, on the map of Guizhou Tourism Network is the popular recommended tourist attractions distribution, in the middle of the top of the first show , not only the tourist landscape map out, but also the ordinary price and snapped up the price of the show, it is obvious that people recommend the site is hot.

C: Home Page Tour and the distribution of domestic and foreign tourism

The overall content of the home page is the most important one of the core, the top half of the site is a popular recommendation and tourist attractions navigation, while the next two part of the show is some of the surrounding tourism and tourism content at home and abroad, so you can travel the entire essence of the site are shown out, To show users this local tourist attractions are users want to go, especially in the price of the most important, affordable prices can stay in the hearts of users. The other is the content of the home page to have a user experience, do not copy the content of competitors.

Finally, let travel types of soft text on the Internet to promote up

Soft Wen is an indispensable way of network propaganda at present, whether it is brand propaganda or brand hype in the soft Wen marketing, in the soft article industry are flexor one or two, so the author also analyzed a bit, want to do a good job of tourism website on the Internet publicity, soft marketing is necessary. However, for the local tourism network, such as Guizhou tourism network want to completely let travel enthusiasts remember this place, and know that this place is a tourist mecca, then let the soft text in the major news portals fly up it, only through the soft text propaganda can eventually achieve local tourism website thoroughly developed.

The above is the author of the analysis of local tourism web site in the development of the Internet, but also hope that the major tourism sites in the 51 holiday ushered in the tourism site in the internet to shoot a mountain, but also hope that the vast number of Internet users in the rest time can go to Guizhou tourism.

This article by Huang Original, reprint please specify the source! The article by Guizhou Tourism Network: http://www.gzly.cn/finishing release.