Analyzing the Operation strategy and promotion method of different website theme

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Webmaster in the site before the need to plan the theme of the site, analysis of the site target potential customers, the theme of the site and can be planned to plan the operation of the site, operation strategy, promotional methods, etc., which means that the theme of different sites, SEO optimization is also different way. The author together with you to discuss the next several types of site planning.

Local Talent Resources website

Talent site is mainly to provide talent information, such as the recommendation of companies recommend the right talent, like the recommendation of the appropriate enterprises, positioning in the online talent service, that is, localization of talent recruitment site. The strategy of this kind of talent resources website is as follows:

Operation Strategy: Talent site is the most important talent gathered, how can the site to obtain more high-quality talent information, how to find the enterprise want the talent pool, to find talent pool after how to retain talent pool, to provide quality enterprises to hire. The user information of the talent net includes a wide range, there are technicians, it personnel, media people, marketing personnel, and these talents have high technology and worker classification, for these talent classification, stationmaster can be very good to these talent pool classification, reduce the enterprise to talent screening difficulty.

Promotion method: Talent network for different cities may use the promotion way is also different, for second-tier cities, the promotion of the use of forums, bar, fly, micro-letter, mobile phone messages can play the role of publicity, the site's latest dynamic or job search skills and other related information sent to their hands. For the first-tier cities more can do network marketing, search engine optimization, mail promotion, online marketing and so on.

Profit Service: The website's biggest profit direction is like the enterprise charge, the advertisement place gives the enterprise more exhibition opportunity, the different level charges may let the enterprise publish the different number of posts. Talent network can also be used to exchange income, rely on the alliance advertising profit; for some large talent sites can also be done by some talent training, business advisory services. The author of Loudi talent Network is mainly through the above points for profit.

Local Life Service Portal

Life Services Portal is mainly to provide information to the local people, provide the information needed is timely, the user's daily life care information. For the Netizen, is provides the newest most practical most comprehensive life information, for the merchant, we are you to release the enterprise information the platform, is helps you to enhance the enterprise image the best way.

Operational Strategy: Portal information to provide a comprehensive information site, members of the life of the news, looking for work, real estate information, car information, etc., the site must provide a large number of information for members to consume, the site must have a certain practicality, improve the user experience to retain customers, and thereby improve the user viscosity, Enhance their loyalty to the site. Website each channel to be able to do members and business interaction, practical information content in the function with convenient and quick operation way can let you arbitrarily participate in our website interaction to enhance the popularity of the site, enhance the cohesion of the site.

Promotion Way: Portal information website can be attached to the news media, social new media for promotion, authoritative media website provides, can give the user information authenticity experience. Or you can use local Internet cafes for offline promotion, Internet Café Browser home page, computer desktop These are very good available resources. Campaign advertising, can be the name of the site to organize some social activities, such publicity effect is also very good.

Profit model: The site's biggest profit point is the site advertising, or the production of the theme page, to provide a more comprehensive service, and then charge a higher profit prices; Web products trading, portals can also open 020 trading mode, the site can be a variety of goods, like department stores. When the website has certain popularity, can like to realize the member, the member may customize the website service information, the website daily time releases the life information to the user, recommends the good merchant service channel and so on.

Through the analysis of the two types of sites, we have reached two different websites theme, their operation way, promotion method, profit model and so on are not the same, the site's prophase planning is the first premise of the website operation, only know the specific operation strategy of the website can better the website to do. Loudi Talent Network (http://www.0738rc.com)