Angel Investment Bao: Help the entrepreneur to complement the technology to the product distance

Source: Internet
Author: User
Keywords Bao
Valley Count Technology: Looking for an angel, feeling the most important chief executive of Beijing Valley Number Technology Co., Ltd. Zhou before the venture has a beautiful resume: Master's degree, investment Bank of Financial analysis work, founded a website, has been a High-tech enterprise management.  In 2006, Zhou, an alumni at Shanghai Jiaotong University, and his former colleagues found him to discuss the possibility of combining his marketing and management experience to launch a new computer storage technology project. The popularization and perfection of information means, the application of computer network constantly upgrade, make large and medium-sized websites, banks, telecommunications, petrochemical, radio and television, medical, manufacturing large and medium-sized enterprises and the army and other mature enterprises produced a lot of data information, to the network storage industry has brought unprecedented opportunities for development.  Zhou told reporters that China's storage equipment market size of about 1 billion U.S. dollars, and the world's market between 50 billion-60 billion U.S. dollars. Another figure is that more than 95% of China's storage equipment market is monopolized by foreign manufacturers. The number of valleys is undoubtedly in the dominant trend of the Red Sea market to "egg touch stone."  But Zhou told reporters that at home, only a few companies to master the next generation of networked storage equipment core technology, holding the core technology means that there will be opportunities. said that the valley at the time for the pocket-type company is not too far, even on the track of the company's number of people are 20来. At that time Zhou they were also focused on research and development, and sales did not start.  Zhou and still in the joint public service Bao had met, "equal to meet a new friend." After a long time, the product began to do sales, "start to do market development is very important." "The valley is short of money, also lacks the experience, Zhou starts to look for the angel."  Although not negotiated with the angel, but the previous experience told him, looking for an angel, feeling the most important. This feeling can be specifically used to complete the exclusion method: Folk with "Shanxi coal boss" type of angel investment do not, they are generous and heroic, but the stakes are high, sometimes high, and the pure layman's angels are not in touch, and the idea is hard to agree; a knowledgeable but too strong angel, not allowed, "you have experience  , but you are only investors "; Moreover, the basic storage industry such as the Valley, the technology and market lines are relatively simple, and do not need a" mentor "" Angel. " With such a sieve, there are no Angels left.  Zhou again found a new friend Bao, two weeks chatted two, Bao 2 million for 10% of the shares into the Zhou Angel. "I myself is a technology, easy to understand the need for storage is very large, but there is no such manufacturers, and the number of valleys have their own technology, I understand a bit, they cast." Bao told reporters.  And abalone developed ucdos, the bottom of the operating system research and development experience and the bottom of the valley storage technology matching.  In the general direction, take the high-end customer route, do the core of the enterprise application of the consensus reached after the other things, Zhou as management can be "free development." But in the Internet industry to open up the cityfield, Bao or for the valley to do a lot of recommendations, such as the joint public, by Bao Yi set into the number of customers.  Even in the unpopular military industry to open up the market, "Lianzhong + Bao Yuai Qiao" in the combination of customers to listen to or exceptionally joule.  In any case, the company has been founded more than 3 years ago, since the beginning of last year to achieve a single month profit, the current contract sales of nearly 100 million customers, many VC began to come to the door. "It is possible to sell or to go public, income and earnings are good, but after a few years, there should be a greater value." Bao and Zhou their ideas more in line. And an important reason for Zhou's heart is that he believes the angel will come to the end of his company. [Page] Inexplicable technology: Will "Rubik's Cube" armed to the Bao Xiaowei has done a lot of industries, environmental engineering, educational software, metal composite materials, but until he saw inexplicable technology to calm down.  This is a company that provides mobile office solutions to companies, and the first thing they do is to put a "mobile Rubik's Cube" Application system in a mobile phone with tens of thousands of sales people like Procter and Gamble to help them collect sales data from terminal stores. Before that, the Guangzhou Overlord Shampoo company collects this kind of data in the early method is ——— lets the sales person send text message to a specified number.  This shows that inexplicable technology is indeed a promising business-to-business business. "In the early years, many people saw the application of BlackBerry in foreign booming, put forward the concept of ' mobile commerce ', but I think, mobile technology services should be used in business management, we can first to meet the needs of enterprises for mobile office."  "Bao Xiaowei said.  Unlike BlackBerry's high prices and expensive costs, the "mobile Rubik's Cube" can be installed not only on a Nokia 5 million-image camera phone, but also on a 300-dollar mobile phone, "We want to provide cheap and effective technology," Bao Xiaowei said.  But big customers start the business is always difficult, they need a lot of customized personalized services, many companies can not afford the early investment in research and development, have retreated out, or transformation to do mobile personal applications, hard to adhere to the inexplicable technology also felt difficult.  At the beginning of 2008, Bao Xiaowei to finance, he found Bao, let him help introduce some VCs, but because the business model was not completely clear, the results were not discussed. "Old Bob said to me at that time, this direction is very good, but must withstand the loneliness, want to obtain the big success, need at least 5 years."  "Bao Xiaowei said.  Business-to-business is not really familiar with the field of Bao, but six months later, he still gave inexplicable technology investment 1 million yuan, in exchange for 5% of the shares.  Bao said, "I have been watching for a long time to vote, it is actually the extension of ERP, mature even can reverse to affect the original management system of the enterprise." This coincides with the future of Bao Xiaowei, "mobile phone Rubik's Cube" installation is only the first step, it can not only real-time collection of terminal sales data, but also can help enterprises to enhance the external mobile outside personnelManagement level. "Some customers have been directly to the ' mobile Rubik's Cube ' as an external Staff KPI assessment tool."  "he said. In addition, inexplicable technology is not only satisfied with data collectors, it also intends to provide customers with more in-depth data Analysis Services for the enterprise marketing decisions to provide assistance, and will be real-time data with the original customer's ERP system, such as sales end of the data summary to the background, can be raw materials procurement, production, warehousing,  Logistics and other links to form a reference. "As a result, our system is going deep into the core process of enterprise business management, through the entire flow of information."  "Bao Xiaowei said. Inexplicable technology has been the FAW group, Procter and Gamble, first Tatsu, Skyworth and other major customers recognized, 2008 sales of 6 million yuan, last year reached 9 million yuan, customers are mainly concentrated in the rapid elimination, medicine, consumer electronics and other industries. [Page] Learning Network: For the class "plug-in" about the angel, the United States has a 3F joke: The first F is accessibility, cheat family money; the second f is friend, cheat friend's money, the third F is fool, cheat "fool" money.  This from a side reflects the angel investment circle Small, this also is not difficult to understand, the cultural industry policy after the east Wind blows, the entertainment project many, why "Angel" Bao Yuai Qiao must oneself to do "the study net".  2005, Bao still in the joint public time, think since chess card can attract people, but also can let people learn things, is it possible to consider the game and learning together, so that children's learning no longer so painful? In short, a learning network is a network of "cram schools", compared to the line of a lot of cram school, network Cram school with children at home + anywhere + Interactive exchange of selling points, plus tutorial software, "bulk sales" to reduce the cost of staff costs and thus low-cost advantages, Bao very optimistic about its prospects.  But, how to attract children to learn online, he tried to use the game method. "A total investment of more than 10 million, accounting for 70%." "Bao told reporters," is equivalent to me is the company's initiator and chairman, some people to do management. "If you put together a learning network into the internet industry, then Bao in the Internet gaming experience of the joint public has indeed brought experience to the foundation of a learning network." "But the music study version" This set of entertaining software, ' Le ' is the Auxiliary, ' teaches ' is the essence.  But Bao frankly, his experience in the education industry is blank. "It is not so easy to have education and to let children like it," he said.  Management Chen Yuying told reporters that a network of learning to ask a lot of education experts to do guidance. In the course of research and development, a learning network began to let children try the system in a free way and get feedback constantly. 2008, a learning network began to try to charge the way, "now active users are 20,000 people, one months income may be about 100,000."  Bao told reporters. It's not a pretty score.。 At the expense of the children's parents, and parents of education products consumption is: Children can improve the results? Is it effective? The form does not seem to matter, the important thing is the result.  This simple and direct consumer demand, so that the vast number of parents with children to the various names of the offline Cram school to send money, and network cram market has been bland not fire. "Our brand has not yet been established, parents are less receptive to the internet, and they are more concerned about the effect of their children learning online," he said.  "Bao said. There have been a number of "educational products" under the banner of entertainment, through the infiltration of the official channels of the education system to achieve a short period of time to expand market share. "That way is growing fast, I do not want to rely on the official education channel to push (together Learning network), I prefer to use the Internet way to do."  "Bao is not anxious to study the profitability of the network together, many industries need may be such an ineffable turning point, and before the dawn, he would like to try some." "We will do some free experience shop in the local city, and the person in charge of the shop can provide some services to the children, and also understand the needs of the children, but also can dispel the parents ' concern."  "Bao said. Education resources, core technology, marketing three legs parallel Learning network, is the "angel" has been very stubborn want to do a thing. But a lingering annoyance has made it necessary for him to intervene more: "There is not yet a particularly suitable person to be found."  [Page] Memory day: "Feelings" in, business?  November 2007, Chen Guohao and two other friends invested 100,000 yuan to create the memory day (jiyiri.com), to provide the user with the anniversary management and reminder service, a year past, no profit.  One day in December 2008, when they were worrying about the funding for the follow-up, Bao called. "I had this idea a long time ago," Bao recalls that when he was in the audience, meetings and clients had secretaries to arrange reminders, but the birthdays of parents and in-laws were sometimes forgotten.  Later he searched the website of memory day on the Internet, after registering to use, call on the website.  "For us, this is a very important communication," Chen Guohao said, after chatting for 3 hours, finally Bao decided to invest, "I have a friend to vote 2 million yuan, of which 1 million is an interest-free loan, two people each accounted for 12.5% of the shares." The money is generous, but it's very important for memory day.  Their first idea of the profit model is to use the Birthday reminder service, establish a benign user relationship, and then carry out the marketing of birthday-related products.  Registered users are indeed increasing, although the site did not do what publicity, but the user is looking for free SMS reminder service, and a large number of SMS send the cost of nearly half of the operating cost of memory. "At the beginning of a small amount of time, is to buy a new number to mass text messages, now a large amount of, to be taken is to cooperate with SP service provider.  Chen Guohao says he hasn't found a better way to develop the value of the SMS channel.  Perhaps also for cost reasons, Google China since 2010 to stop the calendar to provide users with free weather reminders service.  Chen Guohao said that there are currently 800,000 registered users of Memory day, college students and small white-collar workers may account for 70%.  They have tried several value-added profitable businesses, ranging from virtual electronic greeting cards to sales of flowers and cakes with higher birthdays than expected results. Take flowers, for example, most of the flower distribution site is just a flower shop and consumer connection between the platform, the delivery of flowers depends on the flower shop staff, on Valentine's Day, the distribution staff a day to run a lot of places, it is difficult to ensure that the flowers on time delivery, the most critical is that, in addition to these special occasions, the usual demand for distribution is very low, therefore,  The service was suspended for only 4 months.  Bao says products based on kinship are attractive, but the key is how to stick to users.  But the team seems to be more interested in making new discoveries about profitability, and by investigating user feedback, they found that most of the gifts from relatives and friends were mostly practical, so they decided to adjust the product to a low end product with a practical life.  One months ago, they launched a "caring for the Elders" feature page where users can order products such as foot warmer packs, baths, gloves scarves, etc.  "It's only been one months now, feel the user for this route is more acceptable, a piece pre-installed opera, oldies, Peking Opera Audio program MP3 priced 106 yuan, horn is very large, the manual is also used in large font to reprint, the elderly get hands can immediately use, now sell very well," Chen Guohao said. Bao that memory day is still in a profit model of the exploration phase, in the future to do a user-reminded gift solution platform, may find a special gift with experts, or do a group of aggregation, to find suitable for the user's gift scheme.
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