"Angry Birds" world's hottest game in Finland-China wallet

You may have contacted and fallen in love with the "Angry Bird" phone game for smartphones such as Apple or Android, but not necessarily a full understanding of the bird's ambitions. "Angry Birds," the core team member of the Rovio company, Finland's chief marketing officer, Peter Westbacka, who attended the forum of Global Interactive entertainment experts hosted by the Shanda Network, revealed that the next goal of "birds" is to achieve global downloads 1 billion times.　　At present, the game's download volume has exceeded 300 million times, the world's mobile game download ranked top position in the list.　　This only from Finland fly to China to do market promotion of the "bird", inadvertently give a lot of domestic games to wake up: Emerging markets have emerged, do not seize the "piece", cake is another person to eat. "Angry Birds" were initially on Apple's iphone platform for 2009 years. The plot of this mobile game is very simple, that is, let play home slingshot pop-up birds, break obstacles, eliminate the birds eggs of the green pig.　　Only one months after the advent of the "bird" game to download the number of breakthroughs 50 million times, has conquered Finland, Sweden, Britain and the United States and other regions of the players. As a game, the "bird" play is not new, but it is still "flying." Peter said it was a marketing triumph. "A lot of game development companies are trying to get more players, and we're not fighting for players and fans," he said. "Players and fans, a noun difference, but the idea of the difference."　　For Rovio Company, to let "bird" more fly for a while, must make a newly-made, maintain the bird's brand. Peter said that in the future, while continuing to develop a new version of the "Bird" game, it will also actively prepare for the "bird" film, and prepare to publish a series of books. Peter, the shrewd marketing expert, did not forget to mention in his speech: "There are still some gaps in our Chinese rivals in accumulating fans and brand maintenance." For now, the bird has been eyeing the Chinese market. To achieve the 1 billion download target, "Bird" has to come up with the Chinese "fans" of the newly-developed. In order to show the importance of the Chinese market, "Angry Birds" is about to launch the next free download version, will be the most Chinese-style mid-Autumn Festival version.