Animation game becomes the driving force for the development of the new High-tech industry

In the recent 2009 annual Chinese animation Conference, SARFT announced the 2009 National animation production and city rankings-Hangzhou animation production and quality are ranked first in the country, and most of these products from Hangzhou high-tech Zone national animation industry base; At the same time, in the National animation Enterprises ranked,　　Hangzhou Wonderful Production Co., Ltd. is ranked first. Animation game industry is a High-tech zone (binjiang) Cultural creative industry, an important part of its industrial cluster advantages are very prominent. As of the end of last year, Hangzhou national animation industry base original film and television animation production volume of 34 more than 27,400 minutes, research and development to complete the game works (including online games and leisure games) 490; "Heaven's Eyes Cow", "Rainbow cat Blue Rabbit Bright Sword"　　7 of the works in the state SARFT 2009 National Excellent animated cartoon list. In a series of strong digital evidence behind, is the High-tech zone (Binjiang) Gold policy Strong support.　　A number of opinions on encouraging the development of cultural and creative industries (for trial implementation), issued last August, clearly stated that the area's financial arrangement is 90 million yuan per year, and that the capital, talent, research and development, investment and financing, etc. "Gold policy" of "gold efficiency" quickly reflected. Domestic animation leading enterprises in South China cartoon animation base has been rooted in the growth of nearly hundreds of animation games and the surrounding research and development operations enterprises, have shown a high quality and large development momentum. Domestic original animation well-known enterprises-macro dream cartoon officially settled in High-tech Zone, began a new development.　　Hong Kong Dream Horse Group, Taiwan Arts and Crafts group, West Ling printing, flange Porcelain Museum, more than 30 well-known creative enterprises at home and abroad to reach further cooperation with the region, a large number of creative celebrities at home and abroad, the team and enterprises are planning to invest in the White Horse Lake Ecological Creative City, showing the creation of the industry in the High-tech Zone (Binjiang) the great cohesion In the high-tech zone (Binjiang), services to create enterprises are all levels of the normal work of all departments, animation base active matchmaking, to promote the bank between the enterprises, between enterprises and enterprises and enterprise exchanges and cooperation, the organization of companies to participate in major literary creation expo and trading activities, with the HKTDC and the relevant departments of the provinces and cities to organize "　　Hangzhou-Hong Kong animation derivative Products Channel promotion will be "and animation game Enterprise Elite Salon" and other activities for the development of enterprises to provide more opportunities. At present, the South China cartoon has a number of toys, stationery, children's supplies enterprises to establish cooperative relations, dozens of brand licensing products have been pushed to the market, plans 3 years to open 1000 derivative products stores. Macro Dream cartoon "Rainbow Cat Blue Rabbit Boutique" from the beginning of the 2009 more than 20 rapid expansion to more than 120, all over the country in large and medium-sized cities. Summer Island Film and television successively with Shanghai Volkswagen, Southern Airlines to carry out brand cooperation, and steadily extend the industrial chain.