Another tourist industry may be subverted by the Internet

　[summary] Travel has been from the hotel price war to the ticket price war, and then evolved to the ticket price war and Visa war.

Another tourism industry may be overturned by the Internet.

With the outbound travel hot, visa to become a good business. But the price of agency visa service is not uniform because of the standard of charge, which makes the link become an important part of the profit of the traditional travel enterprise and the traveling electricity merchant.

Ctrip recently launched a high-profile visa transparent price services, China's largest online visa service provider Bai-Cheng Travel Network also recently launched a "refusal to sign the entire paragraph" and a series of services. The "Catfish effect" in the visa market was first marked.

Yesterday (July 2), "Daily economic news" reporters to a number of online travel agencies and offline agents to find that they have followed Ctrip, a substantial reduction in the price of visa agents, improve service security, some visa services fees even from hundreds of yuan to dozens of yuan or even 0 yuan, the range of more than 50%.

A number of industry insiders pointed out that the agency visa will become the new focus of online tourism business competition, with the destination country visa relaxation, simplification and market competition intensified, domestic visa agent industry will bid farewell to profiteering, and even the agent visa will be free.

The electricity dealer is aggravating

For travel visas to the same destination, the visa prices of travel agencies may vary widely, and consumers will spend hundreds of of dollars accidentally.

For the Australian tourist visa as an example, the daily economic news reporter yesterday consulted several travel agencies in Shanghai, some offer 1400 yuan, also has 1600 yuan, are sold in a lump sum package. The United States individual travel visa processing, some travel agencies quote 1500 Yuan, some will be 1700 yuan, the maximum reached 2000 yuan. Such a messy offer is confusing.

Why does the same service cost hundreds of? tourism industry expert Liu Simin said, "travel agencies and agencies dare to high prices, it is because of the consumer's knowledge blind area." "Consumers will be able to know how much the agency has added to the service charges by subtracting the" Consulate price "from the total price. Agency to the price of the packaging "fuzzy treatment", resulting in its arbitrary increase.

Tourism industry insiders said that the visa agent has never been marked, there is no uniform fee standards. This is because of the travel agency's resource reserves. If the travel agency has a country's consular resources, it can be directly to the consulate to send a visa, exemption from intermediary fees, tourist visas are naturally low.

In response to the above industry loopholes, with Ctrip as the representative of the online travel agents to take the lead in the "Transparent" the killer rushed in.

Reporter notes that since mid-June, Ctrip began to push the price of the visa transparent. Login Ctrip, the reporter found that the current sale of products are "consular price + service charges," the "split" way to quote. For example, the United States personal travel visa "consular price 1008 Yuan + service charge 80 Yuan."

Ctrip customer service staff told reporters, at present, Ctrip in Shanghai, Beijing, Guangzhou, Chengdu and Other place have the entry and exit qualifications of Ctrip International Travel agency, each year more than 400,000 people through Ctrip to do visa, through the rate of more than 99.8%.

Ctrip's spin-off service shortly after the launch, Visa service provider Bai-Cheng Travel Network is also followed by the introduction of "refused to sign the entire paragraph" and other visa services, that is, if the consumer visa if refused, will be paid by the net compensation costs.

"Welcome to the new deal with the accompanying Ctrip, a substantial reduction in service charges, and in the service security upgrades." The new deal is aimed at consumers and market development pain point, is willing to work with peers to promote the visa agency industry reform. Daiyu, marketing Director of Ctrip Tourism department, said to reporters.

Visa Revolution

"Daily economic news" reporter found that the electric dealer stirred up the "visa revolution" has sparked a peer to follow up and follow, at present, some online agents have also marked the service fees, and some travel sites and visa agencies to the price of a large adjustment.

For example, the European Travel visa agent service fee dropped to about 100 yuan, before the near thousand Yuan, is a staggering decline. The U.S. personal travel visa price has fallen to 1000 yuan, the service fee is only dozens of yuan, and before many agents quoted in 1500~2000 Yuan.

At the same time as traction price reduction, carrying Cheng also triggered a price war. Reporter learned that several visa agency service platform to reduce prices or even the price of a day change, the price war broke out completely.

Reporters yesterday inquired about several popular visa prices, for example, the Cambodian personal travel visa, Ctrip quotes total 195 Yuan, of which the service fee of 5 yuan, hundred-way quotation 199 yuan; personal travel visa in Japan, Ctrip and Bai Cheng are the total price of 340 yuan, the United States personal travel visa, Ctrip quotation for 1078 Yuan, Bai Cheng Online quotes less than 8 yuan. By contrast, traditional travel agencies in the United States, Australia, Europe and other land visa processing prices are generally 1500~2000 yuan.

"Before the high cost of the visa is because of the high maintenance costs of traditional travel agencies, now come to ctrip such as the electricity quotient, put the visa online, of course, the price can be down, this is the channel terrible place." "Travel industry veteran Observer Micro Donkey son co-founder Shengdi told reporters, the original traditional travel agencies can make money by asymmetric information, but the internet era, the price war is different." Who has the user, who the product cost-effective, who will embrace the future.

Shengdi said that travel has been from the hotel price war to ticket price war, and then evolved to the ticket price war and Visa war, after the war will be burned to each child products.

Under the pressure of market share being preempted, the traditional travel agency now seems to be forced to follow up in order to keep alive, some small and medium sized travel agencies that rely on irregular operation for a long time will also be impacted. "This revolution has just begun, offline travel agencies are reduced to ' ctrip ' workers." Therefore, many traditional travel agencies began to build their own channels, but they started too late, simply can not stop the electricity quotient, so the traditional industry only to transform a way out, or become a resource provider, live first, or the alternative, to do differentiation and market segments. If you follow the current store practice, there is only one word--death. "Shengdi said.

The meaning of drunken Weng?

The Giants take the lead to price, reduce service charges, profit is the consumer. Analysys tourism industry analyst Zhu Zhengyu, said in an interview, "the domestic visa agency industry transparent norms and price reduction is the trend." But the main visa is to sell services, Ctrip in the price of the service can also be done in place, the price of the consumer psychological impact on how big, but also to market testing. ”

Zhu Zhengyu that, do not rule out Ctrip for another purpose. In recent time, Ctrip in the outbound travel market, visa as the entry and start of outbound travel, is the key point of outbound travel market, so, Ctrip in the visa market does not rule out is in order to tie in with its outbound travel market development.

In this regard, Liu Simin, "The new visa is not to cut the visa service fee market cake, but through a breakthrough in visa services, so that tourism consumers to its visa services form a dependency, so that the company in the outbound tourism market cake to obtain a greater share." ”