Anti-cheating techniques of eight kinds of internet advertisements

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1, IP to prevent cheating

The general billing method is in accordance with the unique IP within 24 hours, each IP can be recorded in the database, when the next access IP and the database already exists in the same time, it is not billed. Now the Internet is generally dynamic IP, cheaters through the dialer on the line to achieve the change of IP address, you can use the C segment IP to identify, such as a large number of 218.175.11.x such as the same C-segment IP number, you may cheat. Can be encrypted by IP submission, and then by the receiver to decrypt the record of storage, you can eliminate the use of analog data submission of cheating methods.

2. Cookies Prevent cheating

When you visit a page, the cookie will record that the next time you visit the page and submit an identical cookie parameter, you can judge the repeat fee. The flaw in this approach is that it is easy to change physical information for cheating, such as using Internet Options to empty cookies.

3, click the rate of online settings

The average click Rate from 99 to 5% fell to less than 1%, of course, there is also the need for advertising-oriented and page visitors to the intersection, the higher it means that the page and the relevance of the ads, the higher the rate of clicks. At present, rich media ads in the 2% to 5% clicks, the ordinary picture clicks in 0.1% to 1%, with the idea of the picture, you can set up when the click-through rate more than a certain percentage hint may cheat behavior. To increase the click Rate, the most common creative way is to simulate Windows system prompts, simulate the close button, and seductive images of attractive women.

4, combined with Alexa data to prevent cheating

Alexa Although not a standard, but is an excellent reference tool, when a large number of Alexa site has done a very high click, there is doubt, the flow from where?

5, source statistics to prevent cheating

1, record the click of the routing page, that is, the address of the ads placed pages, you can manually check whether the ads are properly placed, to see if there is a bad guide side of the statement. 2, record the placement of advertising pages, each site's search engine antecedents always occupy a large proportion, if the page has no antecedents, you can determine the flow of the page is not connected, you can get through two ways, one, browser direct access or favorites access; There may also be the current popular rogue plug-in window. This way can also be queried to some AdSense ads code placed in the final page of the IFRAME.

6, through the only parameter to prevent cheating

Network card Mac Physical address, hard disk serial number, through this kind of software and hardware information to generate machine code. The disadvantage of this approach is that it is difficult to apply on the Web, which is suitable for cheating in software marketing.

7, the time surplus to prevent cheating

When you open a page with ads, it is not always possible to click the ad instantly, because each advertisement is changed from the impression to the attention, and then turn into click Action, you can set up when the visitor to open the site page within a few seconds click ads for cheating behavior. When the time difference between several ad clicks is exactly the same, it can also be judged for the robot click behavior. When you open an ad, it closes immediately within seconds and can also be judged as invalid click.

8, the mouse value

1, the display screen each point has a coordinate value, when you press the mouse at a certain point, there will be a coordinate value, when the use of robot clicks, for the same mouse value, you can only remember one click.

2, each click will produce the mouse KeyUp and KeyDown behavior, if not captured this value, may be analog data submission.