Anti-counterfeiting printing, protect brand

Source: Internet
Author: User
Keywords Anti-counterfeiting printing anti-counterfeiting printing technology
Preface, Anti-counterfeiting Printing technology, protect brand reputation, crack down on http://www.aliyun.com/zixun/aggregation/31129.html "> Fake products."

In recent years, counterfeit products have spread to all walks of life. For example, all kinds of luxury brands, alcohol, medicine, tobacco, department stores and other commodities, will hear people talk about what to buy fake problems, and even some fake and shoddy products are simply difficult to distinguish it is true, a variety of problems.
As we all know, fake and shoddy products will bring consumers a very bad experience, this is not a matter of money to measure. First counterfeit products will affect the company's manufacturers sales profit, and directly affect the perennial cumulative credibility of the business, credibility issues. So, how can we effectively prevent the emergence of this fake pseudo fake problem?
Anti-counterfeiting Printing technology is a branch of special printing, is the nemesis of counterfeit. The use of special printing methods to prevent the unauthorized imitation, reproduction and forgery of products. In recent years, China's anti-counterfeiting technology has developed rapidly in many aspects of domestic has entered the advanced ranks, such as in the laser holography technology, now has anti-counterfeiting magic, anti-counterfeiting encryption technology. In addition, self-test-sealing label technology, micro-computer coding technology has been used in domestic new products. The emergence of these new technologies, no doubt for the application of anti-counterfeiting technology opened a broader market.
At present, fake and shoddy commodity rampant, market fraud, has become a constraint on China's national economy sustained, rapid and healthy development of an important factor. As a result of counterfeiting, the products of a large number of famous enterprises in China are impacted by different degrees, disrupting the normal production order of enterprises and causing serious damage to the legitimate rights and interests of enterprises and consumers. And the emergence of anti-counterfeiting technology is a specialized and counterfeit goods to fight the direct industry.
With the widespread use of anti-counterfeiting technology, some counterfeit manufacturers will be difficult to make profit, affecting 920.html "> Enterprise Development, reducing the damage to all aspects of the enterprise." Shenzhen Printing company New printing to remind the vast number of consumers, outside the purchase of goods and other items, have security signs must recognize the enterprise's security signs, lest their own interests received losses.
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