Apparel and Textiles: industry research on the size of China's apparel market

The focus of the 1 quarterly market on the textile and apparel industry is mainly in the production recovery, export warmer and other themes, the focus on brand clothing has weakened, several excellent performance, robust growth of the brand apparel listed companies in the first quarter of the stock price, but this does not obscure the investment value of our brand apparel enterprises. We compared the United States, Britain, Japan and China's textile and apparel industry life cycle, roughly will experience: large-scale production of manufacturing enterprises → production migration, shrinking manufacturing, retailers leading → retailers to serve and rapid response to participate in the market competition process, and China has been in the second stage.　　The next golden decade's judgment for the industry also comes from a third phase of anticipation. In the medium term, the brand clothing enterprise should obtain the leading position, one is from the market demand change, the second is from the enterprise own management level and the profit model innovation. The former determines the quality of enterprise development environment, the latter determines the level of enterprise competitiveness. In terms of market demand, we discuss the stock and increment of China's apparel market capacity, mainly divided into the following dimensions: 1. Analysis of the consumption capacity of residents of different ages; 2, the advancement of urbanization brings the overall market capacity to expand, 3, the residents ' purchasing power increase brought by economic growth and the change of consumption concept. Discovery: The amount of stock, 25-29-Year-old, 35-45-year-old people with the strongest purchasing power, is a fierce competition in the field of business; In terms of increasing urbanization rate, the potential rural residents ' consumption ability is gradually released, and the capacity of China's apparel market will increase by at least 10% per annum by 2030.　　The conclusion shows that in the long run, the environment that our brand clothing enterprises survive is still very favorable, and the future enterprises will benefit from the right of discourse and control in the retail terminal link. In the short term, clothing retailing is affected by the economic crisis, the decline of residents ' income expectation and the sentiment of cautious consumption are still in the near future, and comprehensive judgment, the 09 domestic demand market will maintain the 15–20% level of sales growth. In the early days of the economic recovery, the market is more pro-economic variables more flexible investment target, consumer stocks are not inevitable, but this also indicates that the value of their investment can be mined more space.