Apple Pay is rapidly taking over the hearts of consumers

This was said by ITG, an independent City regulator.

First, the conclusion: Apple Pay has shown great influence on the mobile payment market since its October 20 launch. by November, Apple Pay had accounted for 1% of the volume of the digital payment market.

You know, first, Apple Pay's audience is only the Apple users with the latest IOS devices, and second, the number of businesses supporting Apple Pay is relatively limited--more than one months on the line to achieve this achievement, in addition to praise what can say?

According to the report: Apple Pay users use AP 1.4 times a week, and about 66% of enterprise users choose "to still use the service next time."

It is worth mentioning that 60% AP new users in November, many times the use of this service. In contrast, PayPal has only 20% digits in the same period.

In addition, Apple Pay users pay 5.3% of their credit card transactions with this feature, accounting for 2.3% of the total.

At present, the AP merchants, ranked by the number of transactions, the first five digits are: WHOLE FOODS (20%), WALGREENS (19%), MCDONALD's (11%), Panera BREAD (6%), SUBWAY (3%). Total 58%.

The above establishments in turn accounted for 28%, 12%, 3%, 2% and 1% of the total consumption, which amounted to 45%.

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