Application market analysis of cloud computing in China

"Enterprise Network D1net" deputy editor-in-chief Li Hai just

Our report on the application of cloud computing last year is a very focused display of China's 2011 cloud computing application. I have today's report mainly divided into three parts, the first part is the background and purpose of the study, the second is our research methods and data sources. The most important thing is to share the results of our research, the results of this study mainly divided into three small parts, the first part is the application of China's cloud computing market, the second is the status of 2011 domestic operators, the third is to share the 2011 vertical Industry application Status characteristics, there are some specific applications.

Because our research has found that including finance, insurance, securities, telecommunications, petrochemical, education, the Government of these large industries their application requirements of the information level is not the same, the understanding of cloud computing and understanding is not the same, our report, our more than 10 large industries in China have done a comparative depth of analysis. This is a simple share of the bank. If you want to learn more about the specifics of other industries, you can refer to our 2011 White Paper on cloud application status.

Speaking of the purpose of our research, in 2011, after several years of market accumulation, we found that the real cloud computing applications began to appear, the beginning of 2011, the cloud really went to our customers, but 2011 has a very big feature, by the security standards of uncertainty, Many users of the enterprise sector are worried about cloud computing, many people say that cloud computing is a very good technology, and may also bring great value, but security, standards are not unified, interoperability, he deployed in the cloud before he had his own IT system, then what is this operational, has not been validated, so the lack of market application cases, resulting in the user of enterprises and enterprises some concern about cloud computing, but in this case, there is no comprehensive analysis of the market, in-depth introduction of China's cloud computing application status report out. We can see some big-face reports on the market, and not specifically for the Chinese market, and China's more than 10 industries are so in-depth reports, we in order to further promote the deployment of Chinese cloud computing and landing, our corporate network Consulting Department, organized a large number of people and energy to study the application of China's cloud computing market, We have been planning a white paper on the current application of cloud computing in China, and brings together the IBM, Microsoft, Huawei and other mainstream manufacturers, their case in China, the scope of research in fact just mentioned a very broad, involving government, operators, finance, tobacco, railways, aviation, education, logistics and so on very comprehensive industries, It can be said that the report is, in fact, the most in-depth report on the 2011 Chinese market research so far.

Next, we'll take a quick look at the methods we're studying and the sources of data we're investigating. The first research methods interview, visit, telephone mail visit, as well as statistical analysis, in the course of our research, we have visited more than 100 people who have influence on China's cloud computing industry, and gained a lot of firsthand information, which is based on our long-term accumulation, and the analyst is based on deep communication with our industry experts. We've also done a lot of sampling by email, the total number of samples is more than 600, and these 600 refer to some particularly important issues, such as banking concerns about security, the power industry's demand for large data, and special topics, and those that are more generic, Including our hands may also get the questionnaire, similar to this form of investigation we do a lot of work. On the basis of the data we have obtained, we have carried out a lot of statistical analysis.

We have just mentioned that in communication, because of the lack of industry standards for cloud computing, different vendors, different angles, and different customers, they will come up with different views, so we will also make a judgment based on some of our understandings, based on some of our understanding, about the experts we get. Based on the present comparative authoritative literature, the purpose is very clear, and we should make our report as objective as possible.

This is roughly a very detailed approach, we have three steps, the first is to build our research model, the second is to do some qualitative analysis, and expert direct interaction, followed by a number of mathematical statistical methods for quantitative analysis. Through our analysis of these steps, we come to the conclusion is also three major parts, the first part is our China cloud computing market overall macro environment, the second is because the operator cloud computing industry occupy upstream, he has a very big impact on the cloud computing industry, we have the operator also listed as a very important part of the research, It includes China Mobile, China Telecom, Unicom, the three major operators, including France Telecom, BT and a number of other foreign operators in China that may be involved in some cloud computing applications we have done a lot of research. The most important point, we for more than 10 industry depth of research and analysis, these more than 10 industries mentioned just now, through our large number of statistics, the Chinese market, in a more intuitive form to show you.

We have just mentioned that we do a lot of data research, we have accumulated over the years, we have accumulated a large number of expert resources, customer resources, as well as industry professionals resources, our industry users of the database, Probably 55,000, mainly refers to the more than 10 industries mentioned just now, their CIO's high-level, not including some very low-level executives. So we have a very large amount of data, we also include the channel business, industry manufacturers, of course, there will be operators of things, this is simply the general situation. Based on this data, we have done a lot of research.

And then there's the very core of our report, which we found in our 2011 major research. We can see that, after nearly three years of market accumulation, China's cloud computing industry chain is actually getting clearer. Because cloud computing and other technical differences, because cloud computing is the industry-leading academic field, so the impact of the industry chain participants on the entire cloud computing is very large, we can clearly see that in China's case, the user-centric, demand-oriented, national policy strongly support, Upstream and downstream manufacturers actively participate in the ecological environment is gradually improved. Since 2011, China's cloud computing has officially entered a rapid application and landing stage, just mentioned, operators in China's cloud computing market, has an irreplaceable position, he is a provider of cloud computing, he is also a cloud computing platform, the largest purchaser, so almost all operators have launched a cloud strategy, This is the overall situation.

Vertical industry The trend of cloud development throughout the market is a recognized feature of all industries, however, because of the differences in demand and information level, different industries for the cloud computing understanding and application of the current situation is not the same, the future of cloud computing in different industries will appear some characteristics, these characteristics are mainly three points, The 1th is differentiation, the second is personalization, the third is localization, all these industries for cloud computing This large framework will have their own special things out.

Affected by the new demand, we expect that in the next 3-5 years, China's cloud computing market will be a relatively large growth, is expected by the end of 2005, China's use of cloud computing enterprises, may rise from the current 4% to 42%, this is expected to be calculated according to potential demand, this is our more specific research As of September 2011, the Cloud computing technology has now been used by large enterprises accounted for about 5%, small enterprises less than 3% of their use is relatively low. In the future the enterprise cloud computing market growth space is very big, nearly 63% of companies that already use cloud computing have said they want to better support their marketing activities through cloud computing technology, and that cloud computing will become more and more relevant to business in the coming years, which is also the charm of cloud computing.

When we were doing research, we were very surprised to find that nearly 60% of the cloud-related applications were associated with large data, and 18% had nothing to do with big data, but there were 2% I was sure the future would be associated with large data items. We also ranked in different areas of the leadership of the company, IBM, HP, Dell, respectively, entered the top four.

Here are some of the traditional cloud trends in ICT applications, which are expected to grow by more than 50% a year in the cloud computing CRM Market by 2011 to 2015. Because one is our technology continues to mature, the second is our manufacturer's product increasingly perfect, but also has our customer cognition enhancement. Today, cloud-based ERP applications are less than 5%, but future considerations for using Cloud-based ERP enterprises account for 35%.

OA in this field, the domestic manufacturers market occupies more than 68%, this is our more proud place. And in the next few years we have 23% of our local software.

We also see that call center, Video conferencing These traditional enterprise communications applications are also the trend of cloud computing is very obvious. At present, the SME market is the main market for cloud computing call center, the growth of large enterprises is still relatively slow, but compared with others is more optimistic. This is a general introduction to videoconferencing, which in the next 3-5 years, consider using cloud computing video conferencing in about 60%.

Next to share the enterprise for the private cloud, public cloud and mixed cloud market share, in the next 3-5 years, this is the priority to choose a mixed cloud occupy the majority, about 65%, only consider private cloud 21%, only consider public cloud 8%, 6% uncertain.

We have been talking about security is a big concern of cloud computing, but we investigate the actual security in the user's blocking degree is ranked in the third place, to meet the specific needs of users, uncertainty is the most important, if you can meet my needs, in fact, this security user can still be in the back row, The weight of security is not as serious as we all worry about.

The following is the market for operators, I also mentioned earlier, including foreign operators, domestic operators have begun to launch their cloud plans.

I use three words to summarize the carrier's idea of cloud computing, or the first point he is more pressure, the second is more tangled, and the third is also motivated. Why do you say that? If you want to develop the cloud business, network transformation pressure is very large, including Tencent, Internet enterprises strong intervention, operators want to develop cloud computing, must increase the construction of the basic network, gratifying to see cloud computing has become a very big trend, he also created a lot of business opportunities for operators, Operators have a huge impact on the entire industry chain, and they have a lot of momentum, and we see the latest developments in operators and their views. Operators in the Chinese market enthusiasm is very high. Operators are very clear to subtract their own basic network, the second may be with the vast number of SP depth cooperation, the third to build their own cloud platform, the fourth is very important, must develop a diversified business.

I'll take two more minutes to share some of the most important aspects of our vertical industry, the banks that we need to talk about today. Already using cloud computing up to September 2011 is 3%, unused but intended to use 72%, unplanned use is 5%. All over the city small and medium-sized commercial banks, his attention to this technology is very high, has used cloud computing services, small and medium-sized commercial banks accounted for about 32%, unused accounted for 67%, no plan 1%, can see the big state-owned banks compared to small and medium-sized city level commercial banks, his enthusiasm is a certain difference. In addition, we see that for the public cloud, private cloud and mixed cloud attitude, bank security is certainly the first, all businesses must be based on security. So in the face of the public cloud or private cloud, mixed cloud choice, 52% Banks said to choose private cloud, small and medium-sized banks there will be some differences, 30% or so to choose private cloud, bank security is the biggest trend, so they preferred to build private cloud way.

There are also a number of drivers and impediments, driven mainly by boosting their ability to expand and supporting their core business. The factors that block this are also concerns about safety. Security is probably not the most important thing for a common enterprise, but the bank is the one who puts security first in our investigation. Here we also cite the banking industry in the choice of cloud computing companies to consider, we have a few pyramids, we see the first choice for IBM, next to Oracle, Microsoft and so on. There are some reasons why IBM and Oracle have a lot of traditional applications in the bank, so they have a great advantage in cloud computing products, and the banks choose them for historical reasons, and Hp,nec, the products they store, the banks here are more acceptable. Due to time, other industries we do not communicate with you today, if you are interested in the details of our report, you can contact us directly. Thank you!

(Editor: Lu Guang)