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Clear site Positioning

The Kodak website targets its target viewers: let strangers know about Kodak from the website, let amateur photographers know Kodak from the website, let professional photography enthusiasts participate in Kodak and enjoy Kodak in the website. If Kodak is a Chinese company, the site will definitely target viewers to their direct customers. Display's online ads and pop-up windows eagerly sell their products to their visitors, without any further fanfare about their "corporate image", "Corporate Identity" and "Corporate leadership image", until they are bewildered by the viewer's frustration at shutting down the window. In comparison, the location of the Kodak site appears to be more atmospheric, photographers around the world in the enjoyment of Kodak website services, Kodak's brand has been deeply imprinted in their minds.

Eye-catching website Theme

Kodak website on the homepage of the "photo, follow-up processing" as the theme, coupled with exquisite photos, will naturally catch people's eyes. If you compare a site to a person, then the theme of the site is like the soul of this person. A common phenomenon in many domestic corporate websites is that its theme is unclear, the lack of spiritual command and the poor relevance of content. The site provides a variety of content and services, fancy pictures and colors, visitors lost in it, after reading can not leave any deep impression. On the contrary, many well-known foreign companies, although not entertaining site, but the rate has been very high, although there are many reasons, one of the main reasons is that they have a clear reflection of its business philosophy and positioning of the site service theme. I also saw the "Happy Dance" www.happy175.com personal website, home design Beautiful, the inside page is inferior, the subject is unknown.

Web design, Simplicity is beautiful

Web Design has a kiss principle, is "Keep It simple and stupid" abbreviation, concise and easy to operate is the most important principle of web design. After all, the site is built for ordinary netizens to access information and use Web services, there is no need to set too many operations on the Web page, heap on a lot of complex and fancy pictures. "Happy Dance happy175.com" page with only one screen size, four columns of the division, it is easy for viewers to directly find the content they need. But the domestic quite many enterprise website, moves then more than 10 or even dozens of columns, the very long homepage, the chaotic information navigation and the network procedure.

Network marketing, credit-oriented

Network is a virtual world, enterprises want to do business in this virtual world, to carry out marketing work, the first thing to establish their own credit, so that visitors feel that your site can be trusted. This is the whole network marketing, E-commerce development of the premise and foundation. We can see how the Kodak website through the details to establish their own credit. First in the header section, the site has dynamic date hints and cordial greetings, these enhance the affinity of the site, and secondly, the site has a wealth of product information and has a clear picture, detailed support services and contact information, such as: Kodak China on the website to provide a Kodak company in all parts of the country branch and office data, Including detailed address, telephone, fax, etc. Finally, the footer section of the site provides a copyright notice and explicit privacy protection, telling the viewer what information is collected, how it is used, and how feedback is received. In fact, credit to a large extent in this little bit of detail to establish up, unfortunately, a large number of Chinese enterprises bosses are accustomed to "strategist", regardless of details.

Global thinking, localized action

Kodak is a multinational company, Kodak website also attaches great importance to the global construction of the website. Kodak.com is the Kodak American website, Kodak.com.cn is the Kodak China website, Kodak.com.jp is the Kodak Japan website and so on, in these websites will have the Kodak Global website (Kodak CSM) link. At the same time, Kodak company each country and region's website, also will consider the local culture and the life difference. For example, the Kodak U.S. shopping site has begun to have a Christmas atmosphere, and Kodak China's website is holding the "Silk Road, China trip" activities. After joining the WTO, many Chinese enterprises in the great fanfare of the Globalization strategy, enterprise Network Marketing, E-commerce should also have globalization consideration?