Are you hungry? From takeaway software to takeaway service: gradually getting heavier

January 29 news, the day before yesterday, the takeout company was hungry to announce the acquisition of 350 million U.S. dollars from Tencent, Beijing-east investment. If the amount is true, it will be the largest round of financing in the field of takeaway O2O.

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from takeaway software to takeaway service: progressively heavier
 
at the beginning, it doesn't send out, but it helps the restaurants around the university to provide software services: Get orders, manage dishes, order settlements, and distribution links are done by the restaurant itself. Are you hungry? It does not involve the circulation of vegetables, but rather a SaaS platform: Software as a service. In the popular words called "help the restaurant to achieve the Internet."
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provides software services that can be charged to restaurants. For example, you can use the form of the deduction point: The number of months running water, deduction how much commission. The United States GrubHub is a delivery platform, currently serving North America's 4 million meals. Users choose a good restaurant on the GrubHub, the restaurant will send dishes to consumers. GrubHub to the enterprise by the number of orders to charge a different percentage of commission.
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Compared with the United States, the domestic takeaway market is more competitive and customers are more picky. Pure platform mode, unable to control the distribution process. For the customers around the campus, the distribution delay problem is not big. If it is white-collar people, the high price of customers, the requirements of the natural improvement of services. Are you hungry? The CEO said 2015 to expand the white-collar market, this piece must rely on the self-built distribution team to complete, rather than relying on merchant distribution.
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SaaS Software is only the first step in the hungry, in the current market environment, by the small and medium-sized restaurants to provide software services is possible, but not enough. In addition to information, users need services, and services must depend on people.
 
Errands: hard work, dirty + technology
 
Tencent Investment public comments, is very well understood. Public comments, Jingdong investment is hungry, why?
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Business units are getting smaller from restaurants to vegetables. Public comments do buy, need a city, a restaurant to talk about, you see in the app every restaurant, KTV, address, telephone, coupons, this is the heap of credit behind. Doing "hard work" is not good for a giant like Tencent.
 
To be hungry, it has shrunk from the restaurant to the dish. This is a much more tiring job than pushing. "Push" is only a start tired, after the real-time update can be, such as a barber shop closed, changed to the laundry, push staff after the interrogation, the site can be modified. What's the takeaway? It's for distribution every day. The public comment already is very heavy company, hungry the future will be heavier! Cock Silk Start-up company is worthy of the title.
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The errand is also a very fine technical job, except that it is tired. Delivery of this live, do not look at the current market lively, a few years later can survive, I believe only a few. The industry is still more efficient. The same distribution radius, a company of a distribution, one day distribution 15 single, B Company can distribution22 orders. With the same human cost, company B is more efficient. As far as I know, one of Hangzhou's take-away O2O enterprises, distribution staff can distribute 24 orders on average.
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The size and efficiency of the distribution is hungry. A major challenge to be faced in the future.
 
Data: Takeout changes restaurant
 
"iterations" are common words for internet people. Do you need an iteration for the offline restaurant?
 
of course. Because iterations can make the business better. As the takeaway is for the food unit, for restaurants, hungry is a management software for its dishes. By getting hungry for the data that comes in every day, a restaurant can tell which dishes are popular and which are low in order. What are the characteristics and unwelcome needs of the popular dish? Do you need to get off the shelves now? The data constantly rolling, the merchant can be very accurate to do "vegetable CRM".
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A platform with data, what will the consequences be? Look at the data Taobao, how many transactions are based on Taobao Open data. Similarly, if you are hungry and can cover millions restaurants, and you can open the data to restaurants, how much business value? Then, I am afraid that online merchants will also have all kinds of diamond booth, through train.
 
Hungry? After this financing, the competition of take-away O2O will be from extensive to meticulous, each family competes not only the preferential return, but more has the technical content scale, the efficiency, the data analysis.