Asian people love online shopping

According to foreign media reports, the U.S. market research company Nielsen published in Tuesday reported that consumers in the Asia-Pacific region are most interested in online shopping, many people in the region will rely on the Internet to review and make purchase decisions.

Nielsen said that 35% of consumers in the Asia-Pacific region will spend more than 11% per cent of their monthly spending on online purchases, compared with a global average of just 27%.

Among them, South Korean consumers, the most enthusiastic online shopping, the state-owned 59% of consumers will spend more than 11% of the monthly spending on online shopping, China is about 41% row second.

Another 31% of Asian consumers will spend 6% to 10% per cent of their monthly spending on online shopping.

"Consumers in the Asia-Pacific region are the world's most avid buyers of online shopping," says Nelson. ”

Consumers in the Asia-Pacific region tend to be more likely to buy online in the next 6 months than consumers in other regions, and Koreans and Chinese are most at risk of online shopping.

Consumers in the region are most likely to buy online products in the next 6 months, including books, clothing, accessories and shoes, air tickets, electronic equipment and hotel bookings.

"Technology and the Internet are likely to revolutionize the way people shop and the way they interact with retailers," said Pete Gale, managing director of Nielsen's retail service, Pitt Guerre. We see South Korea and other markets have a strong trend, there are a large number of online shopping groups through the Internet to buy groceries, cosmetics and nutrition and other necessities of life. ”

Nielsen says the online recommendations have important implications for consumer shopping decisions, such as electronics, cosmetics, automobiles, software and food.

Consumers in the Asia-Pacific region are most interested in sharing negative reviews compared with consumers in other regions. "The rise in internet penetration and the Meggen Kraken of social media and internet forums suggest that today's brands are nowhere to be hid," said Megan Clarken, managing director for Asia Pacific, the Nielsen Online Division. ”

Nielsen said in June this year that social media, such as Facebook, Twitter or blogs, have become an important tool to influence user buying decisions, and the company has encouraged companies to take the initiative to integrate into the trend.