At least 27% luxury goods dealers aim at 50% profit

Luxury goods online shopping survey China's luxury goods price is higher than foreign countries, the rapid development of hot-net e-commerce is attracting all levels of commodity swarmed, even a lot of the luxury is also a daunting step to seize the pier. Research from the China Electronic Commerce Research Center shows that although the net sales of luxury goods currently account for only about 5% of the total industry, its growth rate is very high. 5 years later, sales of luxury goods online will grow by 30% to $4 billion trillion-6 billion dollars, according to Forrester, a US research firm.　　In the Chinese market, industry experts predict that in the next two years, China's luxury e-commerce sales volume will reach 20 billion yuan. The capacity of 20 billion of dollars is tempting all the way. In Walk Xiu Net, five Avenue, Shang Net, Jiapin NET, only the product will, the product gathers the net and the glamour and so on Vogue Online shopping mall massively on-line at the same time, Jingdong Mall and so on comprehensive kind of website also has opened the luxury channel, every guest v also claims the end of the year to test the water luxury sale, even and the luxury eight pole also cannot hit the　　For a time multifaceted, prepared in luxury this piece of luxurious cake, to belong to their own. What are the most expensive sites for luxury websites to gain a foothold?　　Reporter learned that in the world's second largest consumer of luxury goods in the plate, the current luxury sites are mainly concentrated in the price, the supply of goods, spell service. In China, at least 27% of the buy-and-sell gross profit margin of 50% does not get up early, which is the ultimate reason for the luxury sites springing up.　　According to a person specializing in luxury purchasing, a Chanel bag, foreign counter price of 24,000 yuan, the general dozen 70 percent to 80 percent, after the price range of 15,000 to 20,000 yuan, and the domestic counter in general the price of 30,000 yuan. I usually sell about 25,000 yuan.　　"If according to the above people said, the purchase of a business down, at least earn 5,000 yuan, gross margin of up to 50%." In the buyer's opinion, the biggest factor in the formation of spreads is tariffs and government tax rates. People who often buy luxury goods abroad also cite the example of 10% of the tariffs on jewellery, footwear, clothing and watches, and tariffs on cosmetics and alcohol as high as 50%. In addition to tariffs, luxury goods in the import of the time to pay 17% of value-added tax.　　Therefore, luxury goods in China to increase at least 27%, and some developed countries are exempt from tariffs. According to the Ministry of Commerce's recent survey results, watches, clothing, alcohol and other 20 brands of high-end consumer goods, the domestic market price is 51% higher than the United States, 72% higher than France.　　In this respect, Ministry of Commerce spokesman Yao Jian also said that China's luxury goods prices higher than abroad, the main reasons for three, one is the distribution system of multinational companies, pricing system is different, the second is that the domestic brand goods are too small selectivity, the third is a part of the brand commodity comprehensive import duty rate higher Reporter also learned that the spread in the industry a luxury cost calculation formula: Raw materials + processing costs + LuxuryBrand value + Marketing PR Cost + channel Cost + tariff and government tax rate = Actual sales price. Thus, the brand value of luxury goods has become an important item, while raw materials and processing costs are relatively low, tax and tax rates are also part of the impact of prices. [Page] Price advantage for Wang site sales for more than the quarterly products as the above luxury goods into China chain said, who has the price advantage can break through. However, the reporter learned that the first-line luxury goods manufacturers to ensure the influence of the brand, the price control of goods is very strict, many types of goods must be sold in accordance with the original price, and to resell to the domestic, taxes are too high, generally speaking, domestic distributors can only get 60 percent-85 percent of the goods. Cannot occupy a favorable position in price.　　Only products will be dedicated to the luxury channel manager Luo also told reporters that luxury goods have their own pricing system, domestic sales are generally based on the official website of the price, the price difference is more concentrated in the issue of tariffs. Therefore, in the purchase channel, luxury sites are surprisingly recruit. Five Avenue's chief executive Sun Yafi Frankly, its nearly 200 big brands are all European and American brand sellers and suppliers directly to provide, in the form of bulk purchase with a large discount to take some foreign goods in the non-quarter, for many years to maintain 20 percent-80 percent online sales, can save the luxury shop front store the most expensive rent,　　It will not affect the quality of the goods themselves at all. Luo also said, only the goods will supply one by buying hands, two dealers.　　But she also admits that, although the synchronized new products also have sales, but more goods in the quarter. The curve of the price of each home buyers, distributors can not be less and even if the goods to the season, it is not easy to take goods.　　According to the reporter understand, in view of the luxury property itself, usually the original manufacturer of the goods channel control extremely strong, the quantity also has the limit. Therefore, for luxury website operators, how to broaden the channel to obtain goods is a basic work. According to industry insiders, luxury sites are generally as far as possible to find a global agent, that is, local distributors to take goods. It is understood that a foreign supplier often only has 10 brands of Asian agent, and the number of limited, to ensure that the back-end supply stability, platform operators must continue to expand the number of suppliers, not only to the international stores, and suppliers to maintain good relations,　　At the same time with foreign companies have a good reputation of large web sites and large mail order company, chain boutique, multinational boutique website and other channels to cooperate, share and exchange suppliers. In addition to the integration of suppliers, it is to hire a large number of "international buyers." Product Poly Network Related responsible told reporters, their price strategy is with the European official website synchronization price, at present they mainly rely on buying hands, the future will be directly through the dealer to take the goods. It is said that the show network has been in the United States, Australia, France, London, Italy, Korea, China, Hong Kong, Japan and other place to set up a fashion buying office.　　Shang Net then implements "buys the hand system", has formed dozens of people's buying hand team. The reporter also learned that, for the moment, luxury businesses to deal with online sales of some ambiguous attitude.Completely subvert the pricing system, the brand Chamber of Commerce is worried about damaging the interests of its agents and distributors. But in the face of online shopping market, the temptation of blue sea is very big. While maintaining the line of interest at the same time, still want to maintain the brand's sense of honor and mystery, luxury businesses have to face the problem.