At present, most electric business enterprises are under the pressure of survival period

At present, most of the electric business enterprises under the survival pressure, will be the first sales volume, in order to expand market share, no bottom line discount to the mainstream of the bargain. Zhang Yong stressed that this is not a long-term way, and ultimately to explore the nature of business issues.

November 7 News, Tian Cat President Zhang Yong, speaking at the annual meeting today, said E-commerce must have a sustainable business model, which is the essence of business, pure burning money can not burn a business model. "We all hope that the model will be set up before the money is finished," he said. ”

At the current stage, most of the electric business enterprises under the pressure of survival, the sales volume in the first place, in order to expand market share, no bottom line discount to the mainstream of the bargain. Zhang Yong stressed that this is not a long-term way, and ultimately to explore the nature of business issues. "Businesses that are committed to their products and services will get more consumers." ”

Zhang Yong believes that E-commerce is the combination of electronic and business, but it is definitely not a copy of business at the electronic end, the core point is how to play the advantages of Internet interaction, give full play to the interaction between people and things, people and merchandise interaction and even anyone's interaction, and ultimately bring a new business opportunities, the essence of business to play incisively and vividly.

At present, including the day Cat E-commerce Web site display methods and consumer interaction is still in a very early stage, basically the physical store arrangement way completely to the Internet. Zhang Yong is not satisfied with this, he said this year the cat tried C2B mode is to hope that the future of the cat, can be personalized. "How to let people of different groups, people of different consumption ability, different brand preference people buy what he wants to buy, I think this is what we call personalized direction." And the way to achieve personalization is to do data mining and data analysis. "he said.

Due to close to 11.11, Zhang Yong revealed that this year, the preheating phase of consumers put 11.11 of goods into the shopping cart and collection of people close to 20 million, is usually 10 times times, site Traffic peak breakthrough 900G, exceeding the highest value of last year 11.11.