At&&t push own group purchase website operators to enter the winning geometry

This reporter Yu Wei last week, US mobile operator T announced that it will launch its own group buying website in three cities such as Los Angeles, Atlanta and Fort Dallaswors through its yp.com Yellow Pages website. Almost at the same time, in the domestic, by the China Mobile business site: Jiangsu Mobile "Alliance u Group" renamed "12580 Regiment", officially involved in group buying.　　And earlier, China Telecom "Sky Wing Regiment" has been online. Operators involved in the group buying market to add the Forces nouvelles in foreign countries, to buy the originator of Groupon-led group purchase site valuations are rising, the market passion was completely ignited. Data show that Groupon has more than 180 clones in the United States.　　Internet giants such as Facebook and Google have shown a strong interest in the field and have stepped in to fight for the big cake. In the domestic, group buying industry ushered in high-speed development. According to incomplete statistics, the current domestic large and small group buying site has been more than 1000.　　And, group buying became the most popular application service, plus the capital and followers of the following, the group buying market is expected to erupt again. The latest statistics show that group purchase monthly coverage of nearly 100 million people. There is no doubt that this has considerable appeal to operators.　　Because of this, the group buying market has ushered in a new group of followers-telecom operators. T, the US mobile operator, pioneered its own group buying sites in cities such as Los Angeles, Atlanta and Fort Dallaswors via its yp.com Yellow Pages website. In China, by mobile operators of group buying website: Jiangsu Mobile "Alliance U Regiment" renamed "12580 Regiment", officially involved in group buying. Previously, the telecommunications "Sky Wing Regiment" has been online.　　Undoubtedly, by virtue of their own advantages, the operator will become the current group buying market can not be underestimated a force. Pros and cons in the geometry of the international market, the internet giants to intervene or break the market competition pattern, while in the domestic market, the thousand group War escalating, group buying mode is also more divided.　　In such an environment, operators do buy the odds geometry? In fact, operators do buy a number of advantages that can not be overlooked: first, the carrier user base is strong, it is likely to become its group buying business potential customers. According to the Jiangsu Mobile related personage Introduction, last September successful on-line Operation "Alliance U Regiment", relies on the mobile massive user group and the service integration, has developed 5 million custom user, 2 million active user, 200,000 buys the user. Secondly, the payment method has incomparable superiority. It is reported that, with the advantage of operators, "12580 Regiment" not only support the net silver, Alipay, but also support online mobile phone payment. Users can also download the mobile phone client, on the mobile phone to use conveniently, the user's popular positioning, attendance and other functions are readily available. Third, operators in the scale of funds, there is a more profound foundation, can promote group buying business savings strength, to provide more powerful support.　　On the capital level, the advantage of scale capital is the important bargaining chip in the future competition. This, operators can also through their own network, channels and other advantages, integration of information, whether online or offline, have better conditions. Based on these innate advantages, the success of the operators to buy the odds is very eye-catching.　　However, the Internet business is different from the telecommunications business, operators involved in group buying also face many risks. On the one hand, group buying swept the world at the same time, its business model and security issues are controversial, and related to a variety of complaints, this seems that operators to do group buying will risk huge risks. On the other hand, from the domestic existing operators to participate in the buying market situation, not very satisfying.　　Obviously, the attempt is positive, gratifying, but still in a very early stage, only individual areas of individual phenomena, and from the process design, product procurement to after-sales service and many other aspects need to be perfected.　　In short, operators involved in the group buying market, done well, happy to do well, it may affect the foundation and the signs have been laid. How to striking mobile internet is a kind of fusion business in the background of transition, the dual gene of Internet and traditional communication network, the ecosystem is more pluralistic, the internet giant is trying to become the core of industry, the domestic operator is facing the risk of shrinking market weight.　　As a result, operator transformation Mobile Internet is imminent. In this context, group purchase may be a good point of entry, especially the mobile user's viscosity and uniqueness and identity of the certainty, the mobile phone shopping provides a seemingly broad prospect, and lead the consumer market changes. As T spokesman Doun Benton said, entering the group buying market is the "natural evolution" of T. In China, the telecommunications number as a comprehensive information services as a platform, and group buying business has a lot of coincidence point. If you do group buying based on number hundred, the starting point seems to be higher.　　In addition, buy this means, can help operators segment the market, the greatest degree of low discovery of the different needs of users, to find a greater market space. But there is no denying that, while the Internet business model is based on the application of business, the current competition for mobile internet, internet operators are better than operators. In the group buying application market, the operator is the successor after all, the front already has many internet giants.　　From this point of view, operators to do group buying is still only a participant, need to grasp the "degree" and scope. In short, operators with their own advantages to join group buying ranks, in addition to the experience of the Internet business, must be subdivided market. At the same time, can innovate user experience for users, provide more personalized service, is also the key to the operator to enter the group buying market.