Attaching importance to the cultivation of electric business talents and helping the development of electronic commerce

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In particular, we can see that in recent years, the development of E-commerce has shown an exciting trend of development. On the one hand, more and more netizens began to use E-commerce to complete online consumption, the data show that so far the domestic use of E-commerce users have exceeded 300 million, on the other hand, the increase in user volume also contributed to the increase in turnover. According to the "China Online shopping consumer survey Report 2010," the 2009 National network purchases reached 267 billion yuan, net purchases reached 130 million. The report also predicts that China's online shopping market will reach 490 billion yuan in 2010. Third, as more and more traditional enterprises begin to realize the application value of E-commerce, the initiative to expand E-commerce, in order to have a broader space for development.

However, we should also see that the emergence of e-commerce is not accidental, it is adapted to the market operation rules and the application of the Internet arose, and its more value is attached to the network based on the emergence of the virtual economy. Therefore, if the traditional perspective, E-commerce will be embarrassed. Perhaps it is because of this prejudice, E-commerce has developed today, although it has been widely accepted by netizens and traditional enterprises, but with the help of E-commerce to realize the value of the wish has not been achieved. People can not help but ask, e-commerce can not do? In fact, the people's thoughts in mischief. So that E-commerce is developing at the same time, but need to take to provide support for enterprises e-commerce talent is still on the road. This sharp contrast will become a constraint on the development of E-commerce, the problem is not resolved, E-commerce will be difficult to fully develop.

Talking about the problem of e-commerce talent, this problem has not been a recent problem, as early as 2008 Chinese enterprises to increase the demand for e-commerce talent more than 2.3 million, 2009, 2010, respectively, in the previous year, the basis of a substantial growth. The report from Alibaba also shows that more than 70% of SMEs said the impact of E-commerce and network marketing effect of the most core factor is the lack of practical talent, only Alibaba business-to-business E-commerce platform for practical network marketing personnel demand total more than 2 million people.

Then, from a deep-seated point of view, what is the cause of the rapid development of e-commerce, and the lack of e-commerce talent. The analytical answers given by relevant people are:

First, the electronic commerce industry accumulation time is shorter. E-commerce in China's development is only more than 10 years, the rapid spread of the network so that E-commerce has enough space to dabble in all walks of life, but because of short time, human resources structure for a while difficult to adapt and adjust, there has been a talent vacancy.

Second, the electrical business personnel's practice is biased and lacks. Because the electronic commerce has not been able to popularize the development sufficiently, for the electronic Commerce personnel, the book knowledge and the personal practice appeared the fault, has not had the method to solve some not to know the question.

Third, the practitioners of the prevalence of impetuous psychology. E-commerce is a special need for patience and adhere to the industry, an impetuous electric business practitioners, is not enough to have the patience and perseverance, the understanding of E-commerce and understand, will not be too in-depth.

The lack of professional talent training system. Compared with the traditional industry for more than hundreds of years of accumulation of talent and precipitation, the electric business industry's talent training mechanism is very deficient. Although more and more social stratum realizes the insufficiency of the human resource structure of e-commerce, it starts to set up the training course of e-commerce, but the strength still can't reach the demand of the electric dealer popularization.

Based on the above reasons, we should also face up to the current situation of the electrical business talents. Generally speaking, e-commerce talent can be divided into three categories, namely, universal, technical and management. Universal Talent is able to introduce the advantages of the platform of Business website to the customers, and the relevant products to sell to their talents. Its characteristics are proficient in modern business activities, fully understand and understand the business needs, at the same time have sufficient knowledge of e-commerce technology, technology-oriented personnel are proficient in E-commerce hardware and software technology and business processes of the talent, its characteristics are proficient in e-commerce technology, master the latest development of E-commerce technology, and have enough modern business knowledge Good understanding of business needs, and can be the most effective technical means to implement to meet the customer; Management talent is not only a strong computer skills, but also has a wealth of practical experience in technical business management personnel. Its characteristics are proficient in e-commerce overall, with forward-looking thinking, can be strategic analysis and grasp its development characteristics and trends.

At present, the professional e-commerce talents are mostly concentrated in Shanghai, Beijing, Jiangsu, Zhejiang, Guangzhou, Shenzhen second. Talent is more dispersed, professional skills are mixed. Many enterprises are also complaining, not e-commerce is not good, is not creative and not clear ideas, but really is not specialized personnel to operate. For enterprises, technological innovation and talent is an important factor in the development of enterprises. And the importance of talent to the enterprise is self-evident, especially in recent years, the development of the booming e-commerce industry, it is particularly important. For the entire e-commerce industry practitioners of human resources chain, with actual combat experience of E-commerce to understand the depth of e-commerce talent is very scarce.

We know that China's E-commerce has experienced the government-led, online shop network and large-scale small and medium-sized enterprises as the main application of the three stages, has become the fastest development of the Internet application. Today is the large-scale small and medium-sized enterprises as the main E-commerce application phase, especially for those e-commerce enterprises and operators, such as Alibaba, Hui Cong, youboy, light with advanced technology and E-commerce in the leading advantage, no electricity merchants to open the market, enterprises can not be bigger and stronger. In the final analysis, talent is the core competitiveness of scientific development.

"E-commerce is not only a theory, but more importantly, a practical process." We should not only use good e-commerce, but also the most important is the use of good people engaged in e-commerce. We do not want to use E-commerce as a slogan, but to set up a dedicated E-commerce team to do. Whether it is business-to-business or not, E-commerce is just a virtual tool, the virtual application and the reality of the combination, in addition to rely on the spread of the Internet, the electrical business talent is behind the real impetus and disseminator. Therefore, we should pay attention to the cultivation of e-commerce talent. "Professional business-to-business search engine Youboy CEO Dyson said.

It is reported that earlier, the Ministry of Education has issued a notice that in order to increase the Internet, e-commerce and other emerging industry talent training, the relevant colleges and universities can start from undergraduate education, actively declare and strategic emerging industries to develop talent needs related to the new major, accelerate the teaching content, curriculum system, The reform and innovation of teaching methods and management system and operation mechanism, actively cultivate the talents of the relevant professional in the strategic emerging industry, meet the urgent demand of the high quality talents for the development of the national strategic emerging industries.